Tag: Chief marketing officer
Spike Jonze Directed a MedMen Commercial About Cannabis. And It’s Pretty Epic.
Directed by Spike Jonze of Being John Malkovich and Her fame, and starring Grey's Anatomy heartthrob, Jesse Willams, "The New Normal" spot tells the s ...
Why the CMO — Not CEO — Should Create the Company Mission
Opinions expressed by Entrepreneur contributors are their own.
In this video with Entrepreneur Network partner Busineses Rockstars, CMO Melinda Moore ...
4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them
“Miguel, I haven’t owned or leased a Nissan Murano for six years,” I texted back.
Text messaging is a wonderfully powerful way to communicate with cus ...
4 Essential Tips for Assessing Your Event Marketing Strategy
The Event Marketing Institute reports that 77% of marketers view experiential marketing as a vital part of their brand’s marketing strategy and a repo ...
Want to Be More Like Wendy’s on Twitter? Here’s What the Company’s CMO Says to Do.
Image credit: Patrick T. Fallon | Getty Images Opinions expressed by Entrepreneur contributors are their own.
Wendy’s is famous for its voice on socia ...
CMO Pay Is Rising. Who Makes the Most Money?
Median compensation for the nation’s top marketing executives jumped 24 percent in the five years ending in 2016 to $1,261,755, according to a new stu ...
3 Common Leadership Mistakes CMOs Make
Sure, the role of chief marketing officer is designed for those who embrace complex challenges and are invigorated rather than broken down by stress.
...
4 Keys to Data-Driven Marketing, According to Deloitte CMO Alicia Hatch
4 Keys to Data-Driven Marketing, According to Deloitte CMO Alicia Hatch.
There’s a big difference between data and insights Hatch was quick to point s ...
The 6 Most Underrated Qualities in a Content Marketer
Author: Sujan Patel / Source: Entrepreneur
If you're hiring a new content marketer, there are a few obvious qualities you already know yo ...