10 B2B Lead Generation Strategies for 2019

65% percent of businesses are saying that lead generation is their biggest marketing challenge. It’s helpful, informative, and shareable—all the things people love about high-quality content. Optimize Your Landing Pages and CTA Did you know that 48% of landing pages contain more than one offer? Your primary goal is to convert your visitors into leads, so make sure your landing pages and CTAs are convincing. Make it an engaging, straightforward, and natural experience for them to type in their information on your forms. Encourage Online Reviews Ninety-two percent of consumers read online reviews when considering a product or service. Create opportunities for your clients and customers to add a review and post it on your website. Quora alone can help you gain thousands of leads if you answer the relevant questions in your industry. Developing your brand as subject-matter experts can increase brand awareness and also help first-time learners about your brand build trust faster. Use Gmail Ads to Target Your Competitors’ Audience Email is still the most popular lead generation channel—77% of B2B marketers use email marketing to drive leads.

Author: Anna Eliot / Source: Marketing Insider Group

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The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.The digital marketing landscape is constantly changing, which means B2B lead generation tactics are evolving as well. Other brands are getting better at converting their prospects while some are stuck doing their old ways, perhaps unsure how to spice things up.

65% percent of businesses are saying that lead generation is their biggest marketing challenge.

Thanks to a new marketing funnel, converting visitors into leads are a bit more challenging, but it gives a lot more room for creativity as well. There are many free lead generation tactics out there, but few will help you maximize your ROI. Here are effective B2B lead generation strategies that will play up your game in 2019.

Gate Your Content Strategically

Not every marketer is confident whether or not they should gate their content. However, this is one of the most effective ways to attract and identify leads who care about your business. When done right, gated content can increase leads and conversions.

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. Putting out gated content is wise if you’ve already built a library of content that you are sure your audience is enjoying. This way, loyal readers won’t be bothered to give you their names and email addresses to read what you wrote.

Personalize More Touch Points

One-size-fits-all marketing is dead. Users are now craving for that human touch that allows them to cultivate deeper connection and more meaningful relationships with brands. In a SalesForce survey of 7,000 consumers, 57% of the respondents said they are willing to share their data in exchange for personalized offers, 53% for personalized product recommendations, and 52% for customized shopping experiences.

Produce Evergreen Content

Moment marketing is a great way to stay relevant or go viral for a certain period but sticking to evergreen topics in your niche is a sure way to get noticed no matter what stage your potential clients are in the sales funnel. Evergreen content works hand in hand with your SEO strategy, allowing you to stay fresh on search engines.

In a case study by Miles Anthony Smith, he presented a growth of 575% in organic traffic after adding evergreen content on his blog. It’s helpful, informative, and shareable—all the things people love about high-quality content. Plus, it never goes out of style.