Tag: Salesforce.com
Why LinkedIn Premium is worth the money
LinkedIn Premium acts as a sort of exclusive club for job seekers, recruiters and sales professionals, and the fees can be considered vanity costs.
Wh ...
Advertising is Changing — Know How to Lean into the Change
Ironically, creativity is more dependent than ever on the right tools, data and systems.
“By bringing Adobe Asset Link into the picture, each team mem ...
Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing
In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B in cash.
This comes in at a whopping 50% premium ...
10 B2B Lead Generation Strategies for 2019
65% percent of businesses are saying that lead generation is their biggest marketing challenge.
It’s helpful, informative, and shareable—all the thing ...
AI Is Within Reach for Small Business Marketing
Limited budgets have traditionally left small businesses at a disadvantage when looking to market themselves.
Artificial intelligence belongs in the r ...
The Ultimate Sales Enablement Combo: Video and CRM
Video’s impact on pipeline Just before we left for San Francisco we released this timely video email campaign to let our customers and prospects know ...
The Many Sides of — and Reactions to — Storefronts
It was quite a day for Recode -- a digital tech news site owned by Vox -- to kick off its annual Code Commerce event.
And Amazon -- perhaps the bigges ...
Are You Really Smart About How AI Works in Marketing?
Salesforce, which reports one in two marketers is using AI, or BrightEdge, which puts the number at one in 25?
Using AI for personalization Marketers ...
Why Live Events Are Rocket Fuel for Business Growth
Each year most of the world’s largest organizations host annual conferences.
The increase is at least somewhat attributable to younger generations who ...
New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types
Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results Vidyard, the new generation video platform ...