Advertising is Changing — Know How to Lean into the Change

Advertising is Changing — Know How to Lean into the Change

Ironically, creativity is more dependent than ever on the right tools, data and systems. “By bringing Adobe Asset Link into the picture, each team member can seamlessly manage the content workflow between Creative Cloud and Adobe Experience Manager from the tools they’re familiar with. As an entrepreneur, there are two important concepts to recognize within this decision paradigm shift. Microsoft, SAP and Adobe all have a data sharing agreement called the Open Data Initiative which allows you to share data across with platforms with no barriers. In an article about creating faster content, Snyder says “Automatic tagging through Adobe Experience Manager Assets saves a lot of time for creative teams as they upload files. Without data, content is merely pretty. Anytime there is a major shift in how brands create content, how they advertise, how they target, how they reach consumers -- it creates opportunities. However, just like when SEO emerged 25 years ago, there will be an opportunity to optimize the experiences that get created. The real opportunity won’t be swimming upstream against the competition like Adobe or Salesforce but in finding ways to make solutions work better for your company. Any activity ahead of the actions of large companies and you’ll be staking a claim ahead of your competition.

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Opportunities are emerging as brands shift strategy for creating content, advertising and reaching consumers.

Advertising is Changing -- Know How to Lean into the Change

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It’s more important than ever that organizations harness the power of creativity. This isn’t solely about artistry. Creativity spans every profession and job from a data scientist to a marketer to the CEO. According to LinkedIn, organizations need people who can innovate, problem-solve and develop new solutions — all of which makes creativity the number one skill in the world.

Visionary innovation and invention require the right tools to create content that inspires creativity.

Ironically, creativity is more dependent than ever on the right tools, data and systems. Adventures in creativity also depend upon a relaxed mindset that cannot occur within a toolless environment. Most creatives, designers and producers are familiar with Adobe’s Creative Cloud. It’s the undisputed standard when it comes to helping companies design, deliver and manage great customer experiences.

As content continually becomes a marriage between data and the creative presentation of it — the company is making an aggressive play toward owning more of the marketing space.

Adobe is also creating an atmosphere that allows greater scope and freedom to attain satisfying work. Old Navy illustrates this brand opportunity quite well in a recent blog post. “Our creative team lives in Adobe Creative Cloud and doesn’t want to switch around between tools because continual shifts require too many clicks and a diversion of pure thought and attention. Course deviations take-up too much time,” wrote Jason Wynne, manager of Global Digital Assets at Old Navy.

“By bringing Adobe Asset Link into the picture, each team member can seamlessly manage the content workflow between Creative Cloud and Adobe Experience Manager from the tools they’re familiar with. The efficiencies in Adobe Asset Link can save our creative team a lot of time.”

Countless decisions must ultimately come down to time. As an entrepreneur, there are two important concepts to recognize…

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