But if you incorporate the right approaches, then it can very much become a reality. While scattering mail across the internet into as many inboxes that can be sourced may seem like a good, time-saving and quantitative technique, it actually wastes more time that could be better invested in finding quality recipients. Through the use of opt-ins and calls-to-action, you can have an interested recipient base come to you with minimal fuss and is a sure-fire approach to sending marketing emails to those most likely to view your content. Mastering the subject line According to a poll conducted via Litmus, 34% of recipients believe that an email subject line is the most important factor in helping them to decide to open their mail. This means that over 1/3 of your targets for outreach will be waiting for a perfect heading before clicking on your message. With so many individuals checking their inboxes via their smartphones, keeping your subject lines short and punchy has never been more important — make sure you get your message across in less than 50 characters. You can exercise this by adding a sense of limited-time opportunity to your subject, or by inviting them to respond before a deadline — the chances are that they’ll be curious as to what’s caused the urgency and read on. Litmus has stated that 24% of recipients check the text previews of emails, so it’s worth dedicating time to. A sender score is calculated by prior interactions, and how many users generally open your emails. A great website to check if your current email address passes most servers’ junk filters is to consult Senderscore.org, which will let you know how your email is faring, and whether or not your messages will make it to the inboxes of your recipients.
The suggestion that you could have 80% of your outreach read by recipients sounds like a pipedream — an astronomical figure designed to keep people plugging away on their outbox.
With such a small canvas of visible information in a recipient’s inbox to work with, it can feel like enticing four out of every five targets to open your email is impossible.
But if you incorporate the right approaches, then it can very much become a reality. Just to give you the heads up, here’re some results we’ve managed to get in our recent outreach campaign:
In the following article, I’ve explored the ingredients needed to get 80% of your outreach messages viewed. So perhaps you’d like to pour yourself a coffee and brace yourself for an awful lot more audience interaction in the near future — the caffeine might come in handy.
Identify your targets
There are five key factors behind achieving a high open rate in your email outreach, and the first and most important is through identifying the right recipients.
A common mistake among many outreachers is their shotgun approach to distributing emails. While scattering mail across the internet into as many inboxes that can be sourced may seem like a good, time-saving and quantitative technique, it actually wastes more time that could be better invested in finding quality recipients.
Before a successful outreach campaign, you’ll need to dedicate some time to the preparation stage. Identify who your ideal responder would be, whether it’s a client, customer, consumer or collaborator, and work on devising a list of the perfect targets that fit the description.
Through the use of opt-ins and calls-to-action, you can have an interested recipient base come to you with minimal fuss and is a sure-fire approach to sending marketing emails to those most likely to view your content. By inviting your website’s visitors to subscribe to your mailing list via an effective call-to-action placed on your homepage, you get to save time on research and effortlessly come into possession of hundreds of emails – a great outreach method for websites that are in a position to offer a product or service to thousands of people.
For outreach emails with more link-building intentions sourcing becomes more difficult. If you’ve decided to target industry professionals and influencers, then tools like Email Hunter and Voila Norbert could be the answer — these services scour the internet for the relevant email addresses behind just about any active website and can help you hit the bulls-eye when it comes to finding the right people to get in contact with.
Mastering the subject line
According to a poll conducted via Litmus, 34% of recipients believe that an email subject line is the most important factor in helping them to decide to open their mail. This means that over 1/3 of your targets for outreach will be waiting for a perfect heading before clicking on your message.
These stats illustrate how important it is to get your subject line right, and there are many schools of thought behind what’s most effective and what isn’t.
Of course, each subject line will vary depending on the type of outreach you conduct, but the best practice is to appeal to people’s curiosity, to make them believe they’ll be…
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