Increase B2B Sales By Integrating Email Marketing Strategies With Your CRM. You’ve made great strides in managing relationships with prospects and customers. That’s where email marketing comes in. An all-in-one sales and marketing platform that integrates CRM with email marketing can transform your data into personalized, relevant messaging that will enhance your ability to generate more leads, strengthen customer relationships and increase sales. Deliver personalized messaging. Integrating your CRM with your email marketing tools means you can segment your contacts into unique groups based on their needs and interests. Integrating your CRM with email marketing means you can send timely emails, check in and follow up with all of your accounts, making sure that none of your customer relationships are left unattended. If your CRM and email marketing tools are separate, it can be difficult for sales to see what emails a contact has received or engaged with. At the same time, your marketing team will have a difficult time determining which contacts need to be nurtured, and which ones are already in the sales process. With all-in-one sales and marketing tools that package both functions into one app, you can keep sales and marketing in sync, follow-up intelligently with prospects and customers, and convert more contacts into sales.
If your B2B startup has graduated from spreadsheets to a CRM (contact relationship management) system, congratulations. You’ve made great strides in managing relationships with prospects and customers. However, there’s another crucial piece of the puzzle your business might be missing. In our hyper-connected digital environment, you have a huge opportunity to take action on the valuable data stored in your CRM.
That’s where email marketing comes in. An all-in-one sales and marketing platform that integrates CRM with email marketing can transform your data into personalized, relevant messaging that will enhance your ability to generate more leads, strengthen customer relationships and increase sales. According to Jonathan Herrick, CEO of Hatchbuck, there are five key benefits you should try to gain from this integration that will help you squeeze every opportunity out of your database.
1. Deliver personalized messaging. According to an Experian report, personalized emails deliver six times higher transactional rates than email blasts. DMA reports that segmented, targeted and personalized emails generate 58% of total business revenue. And Aberdeen research shows that personalized email messages get an average of 14% click-through and 10% conversion rates. A compelling message is more important than ever. Integrating your CRM with your email marketing tools means you can segment your contacts into unique groups based on their needs and interests. That makes it easy to hand pick a personalized message just for them.
2. Nurture quality leads. When email marketing is left alone in a silo, you have no context around your email list. Integrating with CRM gives you insight into who is a cold lead and who is a hot prospect. You can drip compelling content to these contacts over time to turn a stagnant database into a sales…
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