This Week in Content Marketing: Google and Amazon Prepare for Internet War

This Week in Content Marketing: Google and Amazon Prepare for Internet War

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In the news, we discuss the week that was Advertising Week. Our rants and raves include Time’s new membership model and Nielsen ratings; then we wrap up with an example of the week on the Chagrin Falls Film Festival. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Robert and I would love to see you there, so register today. (50:58): Robert’s “note”: A few episodes back, Robert raved about a new book, Get Serious About Editorial Management for Business to Business Media Professionals. (55:00): Robert’s commentary: Following on that discussion of audience measurement from last week’s show, Robert found a wonderful article in MediaPost that put the issue into perspective for him.

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders the nature of our personal power – and how we should choose to wield it. In the news, we discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. Our rants and raves include Time’s new membership model and Nielsen ratings; then we wrap up with an example of the week on the Chagrin Falls Film Festival.

Show details

  • (00:01): An advertising blast from the past: “You can’t say ‘beer’ better than Busch.”
  • (00:33): Robert muses on this week’s theme: Understanding your power, and how to wield it.
  • (06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41)
  • (09:57): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Register for access, and use the coupon code CMIFRIENDS100 to save $100.
  • (10:30): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Starting on November 6, we’ll be making stops in Boston; New York; Washington, DC; Seattle; San Francisco; Chicago; Atlanta; and Austin, Texas. Robert and I would love to see you there, so register today.
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AHREFS

The quick hits – Notable news and trends

The deep dive – Industry analysis

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Rants and raves

  • (45:50): Joe’s rave No. 1: PlayerUnknown’s Battlegrounds (PUBG) is…

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