Small business to business video marketing can be as straightforward as shooting a melon. Although he saw the potential of selling an item such as the inexpensive bulletproof vest online according to a recent Associated Press (AP) article, Nardone realized that he needed to reach a wider audience than he was getting at gun shows. PriveCo's videos have collected a following, according to the AP article, with the melon video earning nearly one million views. Nardone is often recognized at gun shows and has received compliments from people who like to watch him shoot items from gravel to boxed wine, AP notes. Arlington Machinery, which sells, repairs and appraises used plastic-making machines, began posting videos on YouTube nine years ago with several objectives. Making videos for these small businesses can cost almost nothing or run into the tens of thousands of dollars. At Mountain View Vineyard, a Pennsylvania winery that began making videos in the past year, a smartphone and a still camera have kept the costs minimal. Mountain View says its revenue is up about 30% in the past year, and credits about three-quarters of that gain to video and social media, the AP story notes. "There are so many options where people can go for wine and spirits," Rice says. The Drum Marketing Awards have been running for over a decade, rewarding the best in UK marketing.
Owning and operating a number of medium-small retail websites that sell items that are difficult to ask for in person posed a marketing challenge to its owner Tom Nardone of Troy, Michigan who runs PriveCo. Although he saw the potential of selling an item such as the inexpensive bulletproof vest online according to a recent Associated Press (AP) article, Nardone realized that he needed to reach a wider audience than he was getting at gun shows. He began creating videos where he demonstrates the strength of the vest, shooting everything from watermelons to boxes of candy to illustrate what his bulletproof vest can and will do. The videos can be graphic, with items exploding at slow speed and Nardone sometimes splattered with barbecue sauce or peanut butter.
PriveCo’s videos have collected a following, according to the AP article, with the melon video earning nearly one million views. In the video, Nardone lines up seven melons and shoots them at point blank range. The video illustrates that one would have to carry around four water melons to match the protection Nardone gets from one inexpensive bullet proof vest. Nardone is often recognized at gun shows and has received compliments from people who like to watch him shoot items from gravel to boxed wine, AP notes.
“The vest does its job, but it’s nothing to look at,” Nardone says. “So we said, uh oh, we’ve got to come up with something good.”
It’s natural for some small businesses like real estate brokers to use videos in marketing campaigns for houses and other properties; for others, it can take some brainstorming and perhaps even an offbeat sense of humor to come up with something compelling, the article notes. But more businesses are getting on board — Facebook counted more than 3m small business videos posted in September, up 50% from 2m six months earlier, according to the company’s most recent…
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