Author: Andrea Fryrear / Source: Marketing Insider Group Would you like to better manage changing priorities on your marketing team? How
Would you like to better manage changing priorities on your marketing team?
How about getting increased visibility into the projects marketing is working on?
Or maybe you’d love a little productivity boost so you can finally make a dent in your to-do list?
According to the 11th annual State of Agile Report, these benefits are at the top of the list of good stuff that happens when you adopt an Agile approach.
Although generally focused on software and IT, this report holds important insights for marketers at every stage of their Agile marketing journey.
Some of the most vital takeaways from this year’s report include:
- First-mover advantage for marketing teams who adopt Agile is still available
- The benefits of agility remain stable, and they apply to all kinds of teams
- Software and marketing teams face similar challenges as they pursue agility
The Agile Virus Spreads Slowly
While a staggering 94% of the respondents said their organizations are practicing agile, 60% reported that most teams in their organizations aren’t yet using Agile.
Only 8% say their entire organization has made the switch, meaning there is still major advantage to be gained by non-IT teams who get Agile ASAP.
It was also interesting to see that the length of time people report practicing agile within their organizations remained fairly stable from 2015-2106:
Length of time respondents’ organizations have been practicing agile:
…
| 2016 | 2015 | |
| Less than 1 Year | 15% | 19% |
| 1-2 years | 25% | 24% |
| 3-5 years | 32% | 32% |
| 5+ years | 28% | 25% |
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