3 Wonderful Dos and Don’ts to Unlock Your Social Video Marketing Potential

3 Wonderful Dos and Don’ts to Unlock Your Social Video Marketing Potential

The topics of the conversations and the content of the images change, but the feeling of familiarity remains. In this post, we are going to go over a handful of tips, dos and don’ts you can use to help your social video marketing campaign achieve this desired quality and stand out from the rest. This numbers-oriented approach is key to building an effective branding strategy, as well as expanding your influencer image through compelling content. You need to actively track any analytics your chosen platform provides. Metrics give you a straightforward look into what works, and perhaps more importantly, what doesn’t in your videos. Once that image engages them, everything else follows. Several of which depend on your chosen social network, your target audience, your video’s content, and the expectations of your niche. When you do, it is essential to pay close attention to the analytics and audience response. Running effective and successful social video marketing campaigns doesn’t happen by accident. Knowing and implementing this advice won’t guarantee your campaigns’ success.

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One of the main reasons why social video works – and does it very well – can be best summed up with a single word: Familiarity.

That’s not to be confused with getting used to things. Something can be new and yet feel familiar. Familiarity speaks to a sense of close acquaintances and relaxed friendliness between two parties. It implies a close relationship, and that’s precisely the feeling most social networks (and their content) strive to simulate in their users.

It doesn’t take long for anyone using Twitter to get accustomed to following threads of tweets in a single conversation. Or for someone on Instagram to browse their timeline looking for a beautiful photo or interesting short videos to occupy their attention for a little while.

The topics of the conversations and the content of the images change, but the feeling of familiarity remains.

It is the reason why influencers go all out trying to bring their audiences closer using types of videos that feel familiar and intimate. And businesses strive to emulate this trend by making more casual and approachable marketing videos.

In this post, we are going to go over a handful of tips, dos and don’ts you can use to help your social video marketing campaign achieve this desired quality and stand out from the rest.

Do Provide Value

Rather than obsessing over production quality, or focusing exclusively on conversion effectiveness (granted, both fundamental things to keep in mind), your primary aim should be creating something that will prove value to anyone watching it. This is particularly essential during the creative stage of conceptualizing your video.

One of the best assets at your disposal in this regard is storytelling. We are hardwired to respond to it, and it has become entangled with the way we learn about and experience things. So, a strong focus on narrative is strongly advised, regardless of your chosen format.

Effective use of narrative makes it easier to attain your goal of providing value and increases the overall effectiveness of your social video marketing.

What type of value, though? It’s a fair question. And the answers are abundant. But know that engaging, entertaining, and educating are usually at the top of that list.

Do Take Advantage of Analytics

Paying attention and taking advantage of your content’s metrics can have a significant impact on their performance.

Looking closer at your hugely successful videos can teach you a lot about what’s working. While studying the ones with lukewarm response lets you know what to avoid.

This numbers-oriented approach is key to building an effective branding strategy, as well as expanding your influencer image through compelling content.

Some platforms offer a lot in the way of analytics when it comes to videos (from traffic sources and total watched time; all the way to user engagement estimates). Others are rather scant when it comes to metrics.

You need to actively track any analytics your chosen platform provides….

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