We can start with the fact that 60% of people would rather watch a video than read text on any given topic, but this leaves us wondering why. Except, you might change your mind once you discover all the things video marketing can do for your brand that you just won’t get with any other strategy. Say Hello to Massive Conversions As a small business, you need to be thinking strategically about every element of your web design, especially those whose sole purpose is to drive conversions – such as your landing pages. When someone visits your landing page, you have their attention for a very short amount of time. They’re either going to find your offer compelling enough to engage or they’re going to back away and probably forget about you forever. Using video as a marketing tool on landing pages has been shown to boost conversions by 80% or more. That’s an incredible increase that you just don’t get from other types of marketing. Video Generates Trust and Builds Credibility for Your Brand Consumers have too many choices today to invest much time or energy into brands that can’t prove their worth. To build trust and credibility in your brand, you need to create content that provides value, establishes your brand as an authority and makes you seem more “real” all at the same time. To learn more about what video marketing can do for you that other strategies can’t, it’s time to connect with a marketing professional that can help you optimize a winning video strategy starting today.
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There are so many reasons that video is the hot marketing topic of the moment. We can start with the fact that 60% of people would rather watch a video than read text on any given topic, but this leaves us wondering why. What is it about video that is so insanely compelling?
Maybe it all goes back to human nature. We’re visual creatures, and when we watch something we often absorb more of the content, more completely than through other mediums. When it comes to marketing, this makes video a very powerful tool. You know how they say a picture is worth a thousand words? Well, video is worth 1.8 million words per minute.
Just take a minute and let that number sink in. Then let the wheels start turning as you think about the potential of that type of impact for your growing business.
Still, if you’re not already knee deep in video marketing, it can seem like a major investment of both time and money. If you’re like other small businesses, these resources are precious, and you might not be that keen on letting them go when you can just stick with what you’re already doing.
Except, you might change your mind once you discover all the things video marketing can do for your brand that you just won’t get with any other strategy. You know your curiosity is getting the best of you, so here are 3 ways that video wins the marketing race every time.
Say Hello to Massive Conversions
As a small business, you need to be thinking strategically about every element of your web design, especially those whose sole purpose is to drive conversions – such as your landing pages.
When someone visits your landing page, you have their attention for a very short amount of time. They’re either going to find your…
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