![Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]](http://www.marketinghub.today/wp-content/uploads/2017/05/need-to-convert-traffic-into-more-leads-experts-bust-common-cro-myths-live-hangout.png "Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]")
Author: Kate Taylor Mighty / Source: hubspot.com Many marketers have to find out the hard way that more website traffic doesn't always tr
Many marketers have to find out the hard way that more website traffic doesn’t always translate to more leads.
Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead. That’s where conversion rate optimization comes in.
Conversion rate optimization (CRO) is a systematic approach to increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Marketers can drastically increase the returns on their marketing activities by examining every conversion point in their website experience and making CRO a part of their…
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