Facebook Changes Page Layouts: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. Social Media Examiner noted the rollout of a new Facebook page layout for desktop users. It appears that Facebook is still testing different features on various pages and has not yet rolled out these changes worldwide. Instagram also announced the upcoming rollout of live video on Instagram Stories. According to the Instagram blog, “live video on Instagram Stories and Explore will be rolling out globally over the next few weeks.” . The Studio experience offers additional features and advanced camera controls to maximize video quality and provide a “professional-grade live experience.” Periscope Rolls Out Thanksgiving Hearts: Periscope enabled Thanksgiving-related hashtags that activate themed hearts that broadcasters can enable on their live videos. New Facebook feature lets you find nearby Wi-Fi https://t.co/5TbzGxmkQk pic.twitter.com/Ygk9aGCdyD Instagram Launches College Football Correspondents Program: Instagram is launching a new Correspondents program that promises to “take fans of select college football teams behind the scenes.” Adweek reports that “one student ambassador at each participating school will take over that school’s Instagram account and use Instagram Stories to share their experiences.” Each participant is selected through an evaluation process and will get “to show off their work” at one game. One insight gleaned from this report indicates that 71% of high-performing marketers have defined an initiative to map the customer journey, which shows the importance of focusing on sales funnel strategy, not just on customer acquisition. What do you think of the new live video and disappearing photos and video features on Instagram?
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
New Facebook Page Layout Rolls Out on Desktop: This week, Social Media Examiner noted the rollout of a new Facebook page layout for desktop users. The new layout features customizable sections in the middle column, new templates for different business types with various tab options, and an easier way to see and share the unique URL for each tab.
Business Manager users can update their Facebook page with the new layout by going to Settings, and then clicking on Edit Page. It appears that Facebook is still testing different features on various pages and has not yet rolled out these changes worldwide.
Instagram Adds Disappearing Photos and Videos, Announces Live Video: Instagram launched the ability for users to share disappearing photos and videos directly to groups and individual friends “in a spontaneous, pressure-free way” on Instagram Direct. This update “keeps regular direct messages the same and adds a more visual way to connect with your closest friends – all in one convenient place.” Instagram notes that users can only send disappearing photos and videos to people who follow them and vice versa. This new feature is widely available and is rolling out globally.
Instagram also announced the upcoming rollout of live video on Instagram Stories. With live video in stories, users can go live instantly and “start sharing for up to an hour.” Their friends may receive a notification when they go live and will know to tune in. According to the Instagram blog, “live video on Instagram Stories and Explore will be rolling out globally over the next few weeks.”
Facebook Eliminates Media-buying Specialty From Facebook Marketing Partners: Facebook announced that “after careful consideration and in an effort to streamline the program,” it will no longer support the Media-buying specialty for Facebook Marketing Partners and Instagram Partners as of December 31, 2016. According to the Facebook Marketing Partners site, Facebook has found “that the Blueprint Certification, which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of [its] agency partners” and the network plans to focus its program on partners building on [its] API instead.
Our Take on Top News This Week
The Morning Social Media Marketing Talk show with Michael Stelzner is taking a break for the Thanksgiving holiday and will return on Friday, December 2, 2016. Subscribe to future shows here.
More News to Note
Facebook Adds New Personal and Studio Platforms to Facebook Live: Facebook partnered with BlueJeans Network, a multi-party video streaming service provider, on the launch of BlueJeans onSocial, “the first video communications platform to extend many-to-many broadcasting capabilities to Facebook Live.” The new platform consists of two sections: onSocial Personal, which offers live broadcasting on any device to groups of up to 25 participants, and onSocial Studio, which extends the broadcast capabilities to up to 100 people. The Studio experience offers additional features and advanced camera controls to maximize video quality and provide…