8 Killer Content Ideas for Facebook Live Video. Consider these options when you’re looking for ways to launch or improve your live video strategy: AMAs/Q&As Ask Me Anything (AMA) and Question & Answer (Q&A) content is a shoe-in for Facebook Live, as many brands boast audiences which use Facebook on a daily basis. You can use the live streaming platform to not only demonstrate how your own product or services work, but also to show how to perform tasks related to your industry. But now brands can use Facebook Live to stream such events to viewers around the world. Interviews Interviews are an easy win for brands who want to connect with their fans, and Facebook Live is the perfect platform to stream them. You can keep things internal and interview executives and employees within your brand, or bring in persons of interest, celebrities, or influencers whom you know your audience will tune in to watch. The video has over 112,000 views. Product & Service Announcements Much in the way live streaming events and appearances allows viewers to tune in regardless of their location in the world, product and service announcements can also be made via Facebook Live to immediately inform consumers of your newest offering. You’ll get to see fans’ reactions in real time, and answer any of their questions within chat to help them better understand the new product or service. Facebook Live Playbook: Free for Readers With viewers spending on average 3X longer watching live video broadcasts than native video uploads, including Facebook Live video in your social video marketing strategy is becoming vital for generating engagement on the site.
Brands and video marketers who want to step up their live content game don’t need to look any farther than Facebook Live. The broadcasting platform, which was officially introduced in April 2016 to all Facebook users, has become a favorite destination for the site’s users when they’re looking for live content to entertain and inform them. However, the same type of content that works on YouTube Live, Instagram Live, or even Snapchat or Twitter won’t necessarily be what works best on Facebook Live. Depending on your particular brand, you’ll want to tailor a strategy specifically to the streaming platform to maximize your reach and marketing potential, and make the most out of your Facebook Live video content.
Fortunately, there are at least eight types of content which perform well on Facebook Live. Consider these options when you’re looking for ways to launch or improve your live video strategy:
AMAs/Q&As
Ask Me Anything (AMA) and Question & Answer (Q&A) content is a shoe-in for Facebook Live, as many brands boast audiences which use Facebook on a daily basis. AMAs and Q&As are a direct way to communicate with your fans, but make sure they don’t become stagnant. Set a new theme or topic for each session you conduct, or bring on a collaborator or person of interest to answer your fans’ most burning questions.
Example: The Metropolitan Museum of the Arts in New York teamed up with Vogue to conduct a Q&A session with the museum’s Costume Institute curator Andrew Bolton and Vogue editor-in-chief Anna Wintour about a documentary detailing the making of the yearly Met Gala. As of this writing, the clip has over 200,000 live and post-stream views.
Behind-the-Scenes
Nine times out of ten, consumers only see the forward-facing side of your brand, the side that markets to them and wants to impress them enough to purchase your products or services. But if you use Facebook Live to take them behind-the-scenes, you’ll find brand loyalty and interest will grow. You can do this by showing them preparations for a red carpet event, revealing the process of how their favorite product is made, or by letting them follow along with a particular employee’s daily duties.
Example: Dunkin’ Donuts hosted a live stream for Valentine’s Day where it took viewers on a tour of its test kitchen. The archived clip has more than 41,000 views.
Breaking News
Live streaming is digital media’s answer to traditional live television. As such, it’s only natural for many consumers and social media users to default to platforms like Facebook Live for their news, instead of turning on the TV set. In fact, Pew Research discovered 66% of adults regularly use Facebook to get their news….
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