How to Set Up Google Analytics Goals for Facebook Ads

How to Set Up Google Analytics Goals for Facebook Ads. What Is a Google Analytics Goal? Set Up Your Google Goal To get started setting up a Google goal, head over to your Google Analytics account and sign into the website you want to track ads for. In your Google Analytics, click the Admin tab to start setting up a Google goal to calculate the ROI of your Facebook ad. Under View, click the Goals option. Next, you’ll need to tell Google Analytics what you want to track. You’d click the Destination radio button because you want Google to track conversions from your Facebook ad all the way to a conversion or thank-you page. When you set up a goal for your Facebook ad in Google Analytics, typically you’ll ask Google to track conversions through to a thank-you page. After you type in the destination for your goal in Google Analytics, you also have the option to assign a monetary value to the conversion and set up a path or funnel from your Facebook ad. Will you consider setting up goals in Google Analytics to track the ROI of your Facebook ads?

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social media how to
social media how to

Do you use Facebook ads?

Not sure you trust Facebook’s metrics?

Setting up Google Analytics goals lets you track the traffic and conversions from specific ads on Facebook.

In this article, you’ll discover how to use Google Analytics goals to measure conversions from your Facebook ads.

How to Set Up Google Analytics Goals for Facebook Ads by Tammy Cannon on Social Media Examiner.
How to Set Up Google Analytics Goals for Facebook Ads by Tammy Cannon on Social Media Examiner.

What Is a Google Analytics Goal?

Google Analytics is a powerful tool for tracking where people are coming from before they land on your website. Let’s suppose you want to take this one step further and record actions people take while they’re on your website. These actions, goals, or conversions can include:

  • Subscribe to email list
  • View product pages
  • Add to cart

Google goals let you apply these powerful analytics to your Facebook ad spend to track the return on investment for your ads.

Set Up Your Google Goal

To get started setting up a Google goal, head over to your Google Analytics account and sign into the website you want to track ads for. Then click the Admin tab at the top of the page.

In your Google Analytics, click the Admin tab to start setting up a Google goal to calculate the ROI of your Facebook ad.
In your Google Analytics, click the Admin tab to start setting up a Google goal to calculate the ROI of your Facebook ad.

Once you click Admin, you’ll see three headings on the page: Account, Property, and View. Under View, click the Goals option.

On the Admin tab in Google Analytics, look for the View section and then click the Goals option below that.
On the Admin tab in Google Analytics, look for the View section and then click the Goals option below that.

Next, click on the red New Goal button, shown here:

In Google Analytics, click the red New Goal button to start setting up a goal to track the ROI for your Facebook ad.

The following image shows the first group of options you’ll see after you click on New Goal. You’ll choose from these options to customize your goal. Scroll all the way down to the bottom and click the Custom radio button. Then click Continue.

Scroll to the bottom of the Goal Setup options in Google Analytics and click the Custom radio button. When you're finished, click the Continue button.
Scroll to the bottom of the Goal Setup options in Google Analytics and click the Custom radio button. When you’re finished, click the Continue button.

Next, you’ll need to tell Google Analytics what you want to track. For example, suppose you’re running a Facebook ad for a blog post you’ve written. You’d click the…

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