Top 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares

Top 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares. According to the London-based video analytics firm Unruly, the most shared video ad of 2016 is a spot from the UK retailer John Lewis. Unruly bases rankings for its top global video ad chart on the number of shares a video ad on Facebook or YouTube earns across Facebook and the blogosphere. Videos from the UK, US, Canada, Thailand, India and Egypt were among Unruly’s top 10 most shared global ads. The top two spots were both from the UK — John Lewis’s “#BusterTheBoxer” ad and the “We’re the Super Humans” Rio Olympics ad from the UK’s Channel 4. Three sports-related ads made up the top 10, with “We’re the Super Humans” Rio Paralympics ad at No. 2 and Nike’s “The Switch” for the European Football Championships at No. 6, followed by Doritos “Ultrasound” Super Bowl 50 ad at No. Shell: Best Day of My Life #MakeTheFuture (1,683,072 shares) 4. 10 on Unruly’s chart, earning 792,328 shares for the year.

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According to the London-based video analytics firm Unruly, the most shared video ad of 2016 is a spot from the UK retailer John Lewis. The holiday-themed ad has earned 1.9 million shares since its November 9 release, shooting it to the top of the list in less than a month’s time.

Unruly bases rankings for its top global video ad chart on the number of shares a video ad on Facebook or YouTube earns across Facebook and the blogosphere. This year’s most shared ads were determined by social data collected from January 1 to November 29, 2016, and only included official ads launched during the year.

Videos from the UK, US, Canada, Thailand, India and Egypt were among Unruly’s top 10 most shared global ads. The top two spots were both from the UK — John Lewis’s “#BusterTheBoxer” ad and the “We’re the Super Humans” Rio Olympics ad from the UK’s Channel 4.

Three sports-related ads made up the top 10, with “We’re the…

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