Use Instagram’s new zoom feature Instagram recently launched an update to the service that gives you the ability to do a little close-up marketing with your Instagram ads. It didn’t take long for brands to start experimenting with the zoom feature, either. If you want to have more impact with your ads, don’t follow this approach when advertising on Instagram. You already have a wealth of content that you know your fans appreciate. Spend extra time experimenting with Instagram’s audience targeting features, as they can dramatically impact your campaign’s performance. When you’re getting ready to launch a new Instagram ad, start creating organic, high-value posts with the same theme as your ad. The ad targeted 18-35 year-old singles. Tell a story with image carousels You aren’t stuck with a single image for your Instagram advertisements. If you’re trying to sell a product or service, weave a story into the content to make it more engaging. Are you currently advertising on Instagram?
Instagram has never been more popular than it is now. It was
already on the fast track to success when it launched in 2010, and
it seems to have strapped on a jetpack after Facebook’s acquisition
of the site.
According to eMarketer, the number of companies leveraging
Instagram for advertising has steadily increased year over year,
and this number is likely to surpass other social channels like
Twitter by 2017.
Instagram is becoming one of the top channels for marketers,
likely due to the fact that visual media is far more useful for
engaging audiences than other traditional marketing channels
online. Whether this popularity is caused by the expansion of
mobile technology or the widespread use of smartphone and tablet
applications by Millennials is harder to determine.
Much of the success that marketers have been able to attain from
the photo-sharing site comes from Instagram’s advertising division
leveraging Facebook’s data-packed advertising algorithm. The
combination of the two advertising platforms allows for multi-layer
audience targeting, including everything from basic demographic
information to analytics on users’ behavior and interests.
However, using this powerful platform won’t necessarily
guarantee a successful outcome for every campaign. Audiences are
still a fickle bunch and your advertisements need to go far beyond
the traditional “buy this now” approach in order to stand apart
from the competition and reel in new prospects and customers.
Let’s look at how you can get more out of your Instagram ad
campaigns with these seven tips:
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1. Use Instagram’s new zoom feature
Instagram recently launched an
update to the service that gives you the ability to do a little
close-up marketing with your Instagram ads.
Instagram’s new zoom feature allows users to pinch the screen to
zoom in on both photos and videos. The addition was implemented due
to the high number of user requests Instagram was receiving to have
the feature added to its platform.
It didn’t take long for brands to start experimenting with the
zoom feature, either. Some clever companies even tried out
slow-motion effects and new filters, in addition to advertising
through the use of storytelling on their Instagram feeds.
Each new feature offers opportunities for brands to flex their
creativity and find new ways to make their ads shine through the
sea of uninspiring, overly salesy ads pushed out by their
The zoom feature can help you amplify engagement on your
Instagram ads, especially if you include a hidden gem that users
can discover in your photos.
Tugging at their curiosity with the offer of somewhat
interactive content could be enough to make them pause whenever
they come across one of your photos in their feed.
2. Promote your best content
The typical approach companies take to generating new content
for ads usually involves them carefully scripting ad copy and
developing calls-to-action that will have the greatest impact with
their audience. If you want to have more impact with your ads,
don’t follow this approach when advertising on Instagram.
You already have a wealth of content that you know your fans
Look back through your organic posts to find images that sparked
the most engagement from your audience. Repurpose those posts as
ads to get a huge lift in response from a wider audience.
That’s what Paper Boat Drinks did. Check out this original post
on their Instagram page:
After seeing decent engagement on the first post, the company
decided to reuse the photo and its caption to create an Instagram
ad. At the end of a 6-week campaign, the post saw
over 26,000 likes, a stream of comments, and a tremendous lift
in their brand’s visibility.
Not every campaign you create is going to be a smashing success,
given all the variables that go into creating and targeting ads.
However, you can improve the likelihood of success by starting with
something you know your audience already likes.
3. Improve your targeting
The fact that Instagram draws on the extensive user data
available within Facebook’s ad platform means you can really zero
in on your audience within Instagram.
But you have to know how to leverage different aspects of the
platform to really make it…