All I Know About Marketing I Learned From Margaritas

All I Know About Marketing I Learned From Margaritas

If you are one of those people, the chances are pretty good that drink will be a margarita, and it’s possible it may even be made with Margaritaville Margarita Mix. As such, here are a few marketing insights from a pirate born two hundred years too late. Today, the hit song title is on everything from luxury developments, hotels and marinas to cruise lines and restaurants, seasonings, drink mixes and even a SiriusXM Radio station. Instead of making it yourself, you can order hundreds of branded food products for sale online at margaritavillefoods.com, Amazon or your local grocery store. This year, the very first Latitude Margaritaville -- a community development for people 55 and older -- will open in Daytona Beach, Florida. Plus, they have free time to keep searching for that lost shaker of salt. Buffett had toured well over two dozen times before today’s college students were born, but he has deliberately chosen to create an on-ramp to his brand for his youngest consumers. By capitalizing on not only their relationship with his music but also on the lifestyle many college students and young 20-somethings long to live, he’s driving brand awareness and loyalty as the next generation comes into their early earning years. Don’t be afraid to go the extra mile just to give your customers a memorable moment or experience of a lifetime. Stay true to your brand and do everything you can to make each customer’s experience better than their last.

How to Create High-Converting Content
Rethink Your Definition of Productivity to Squash Uninspired Filler
How to Use Customer Journey Mapping to Transform Frustration Into Conversion
All I Know About Marketing I Learned From Margaritas

Opinions expressed by Entrepreneur contributors are their own.

As the summer months heat up, thousands of families will be beachbound for a bit of sun, relaxation and possibly an adult beverage or two. If you are one of those people, the chances are pretty good that drink will be a margarita, and it’s possible it may even be made with Margaritaville Margarita Mix.

If all of those “what ifs” are true, your experience wouldn’t be possible without that son of a son of a sailor, Jimmy Buffett. Buffett is reportedly worth more than half a billion dollars today, he grew up of modest means in Mobile, Alabama, and got his start performing in some of the many bars and restaurants up and down the Gulf Coast. After struggling to make ends meet, he left South Alabama to launch his career in Nashville and later moved to Key West in 1972, where his career took off. Key takeaway: if you’re having trouble selling, it could be the audience, not the product.

Today he’s not only a successful musician, but Buffett may very well be one of the best marketers of the last century. He’s turned his hit songs and tropical, seafaring attitude into a licensing company of 50 categories with 5,000+ employees that contributed to $1.5 billion in sales last year. Fans of his music have been converted into lifestyle consumers, known as Parrotheads, who even celebrate their own holiday (Parrothead Day is October 28th). That’s something almost every marketer covets. As such, here are a few marketing insights from a pirate born two hundred years too late.

Find every excuse you can to drive awareness.

Few companies or individuals, if any, have done a better job branding or licensing their name and tagline than Buffett. While you hear someone refer to “Margaritaville,” most instantly know what it means and who it references. Today, the hit song title is on everything from luxury developments, hotels and marinas to cruise lines and restaurants, seasonings, drink mixes and even a SiriusXM Radio station.

A quick Google search of “Margaritaville Recipes” returns 1.2 million results, the majority of which are direct links to the Margaritaville website. Instead of making it yourself, you can order hundreds of branded food products for sale online at margaritavillefoods.com, Amazon or your local grocery store. Buffett has found a way to reinforce his brand through just about everything — vacations, clothing, food and drink — the list goes on and on. Another key Buffett takeaway: if you’re having trouble selling, it could be the audience, not the product.

Appeal to your core customers’ stage of life.

Those who spent their 20s and 30s nibbling on sponge cake and watching the sun bake while Buffett rose to fame are now nearing retirement age. In…

COMMENTS

WORDPRESS: 0
DISQUS: 0