Tag: Customer relationship management
Good Decision Making Requires Good Data
You can’t effectively manage your business without accurate data.
In B2B businesses with long sales cycle the only way to assess the effectiveness of ...
The 11 Best Marketing Automation Software Tools in 2019
The 11 Best Marketing Automation Software in 2019 HubSpot Marketing Automation Ontraport SendinBlue ActiveCampaign Prospect.io InfusionSoft Autopilot ...
The Plain-English Guide to Data Deduplication
And, since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved, time and time again. ...
Artificial Intelligence Vs. Content Intelligence – What’s the Difference?
In fact, many marketers go so far as saying that artificial intelligence is the future of marketing due to the improved customer experience and ROI it ...
Artificial Intelligence Vs. Content Intelligence – What’s the Difference?
In fact, many marketers go so far as saying that artificial intelligence is the future of marketing due to the improved customer experience and ROI it ...
Artificial Intelligence Vs. Content Intelligence – What’s the Difference?
In fact, many marketers go so far as saying that artificial intelligence is the future of marketing due to the improved customer experience and ROI it ...
Advertising is Changing — Know How to Lean into the Change
Ironically, creativity is more dependent than ever on the right tools, data and systems.
“By bringing Adobe Asset Link into the picture, each team mem ...
How the new sales development tech stack is changing B2B sales
With the changing behaviours of today’s buyers and the availability of new technologies, sales development is becoming a sophisticated business functi ...
With Intelligent Tools On The Rise, How Do Brands Stay Human?
The Connected Consumer The connected consumer is just marketing jargon for the consumer.
[I have a few more ideas on Mark Schaefer’s {grow} blog] Mark ...
The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs
Google Adwords 101 Keywords From a fifty-thousand foot view, you win ad impressions on Google by bidding on keywords.
For example, if you’re advertisi ...