In fact, many marketers go so far as saying that artificial intelligence is the future of marketing due to the improved customer experience and ROI it promises. What is Content Intelligence? So what about content intelligence? Content intelligence uses the power of AI and data to provide insights into content that can help marketers improve and optimize their strategy, and make their content more effective. Insights and recommendations – after the data has been analyzed, the system can provide actionable insights to improve your content effectiveness and value, boost your ROI, and better meet your customer needs. Content intelligence essentially helps marketers understand their content and audience better so they can make better decisions and improve their content marketing strategy. The Benefits of Content Intelligence Why should you consider using a content intelligence platform in your marketing efforts? Content intelligence can help you to fine-tune your content marketing strategy to produce different types of content for all stages of this journey. This is exactly what content intelligence can do for you. One thing that artificial intelligence excels at is spotting trends in data and extrapolating data to predict future results.
If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other?
What is Artificial Intelligence?
Artificial intelligence is a branch of information technology that enables computers to perform tasks and react in a human way.
AI-powered technologies mean software can be used to perform tasks that would previously require human decision-making, learning, or intelligence.w
Artificial intelligence has several applications in marketing. The number of AI-powered marketing platforms is growing all the time. Some tasks that AI can be used for include:
- Natural language and speech processing for search engines and chatbots
- Spotting trends in large sets of data
- Predicting customer behavior based on previously collected data
- Automatically optimizing content and ads to improve conversions
- Automatic scheduling of content publication, email sending, and social media posting for best effect
- Recommendation engines to suggest products and services unique to each individual user or customer.
This is just a small sampling of the possibilities that artificial intelligence marketing currently offers. There are new AI-powered marketing platforms and software being developed all the time.
In fact, many marketers go so far as saying that artificial intelligence is the future of marketing due to the improved customer experience and ROI it promises.
What is Content Intelligence?
So what about content intelligence?
Content intelligence uses the power of AI and data to provide insights into content that can help marketers improve and optimize their strategy, and make their content more effective.
Most content intelligence systems follow a three-step process:
- Data collection – this is usually from a variety of sources, which might include web analytics, statistics from social media, customer surveys, your CRM, and other business metrics.
- Analysis – during this phase, the system will mine the data to spot patterns, trends, and correlations.
- Insights and recommendations – after the data has been analyzed, the system can provide actionable insights to improve your content effectiveness and value, boost your ROI, and better meet your customer needs. It may also make predictions about future trends or how you can improve your content strategy going forward.
Content intelligence essentially helps marketers understand their content and audience better so they can make better decisions and improve their content marketing strategy.
The Benefits of Content Intelligence
Why should you consider using a content intelligence platform in your marketing efforts? Content intelligence offers several benefits over the traditional research, production, and distribution process.
Better understanding…
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