The excellent content marketers who make our award-winning blog one of the most popular in the industry include Ashley Zeckman, Joshua Nite, Caitlin Burgess, Anne Leuman, Nick Nelson, Tiffani Allen, Debbie Friez, Alexis Hall, the author of this post, and our blog’s founder and agency CEO, Lee Odden. Collectively this compendium of our top 10 content marketing posts of the year stands as a valuable resource, loaded with practical examples and relevant topics for digital marketing professionals from CMOs to copywriters. We’re going to exclude our single most popular content marketing post — 25 Influential Women in Digital Marketing Who Rocked and Inspired in 2018 — from the list, because it’s not quite an article, however you’ll still find it a helpful resource, recognizing 25 of the brightest professionals in the content marketing including Mina Seetharaman, Ann Handley, Ty Heath, Beverly Jackson, and so many more marketing powerhouses. 32 B2B Content Marketing Case Studies for 2018 — Lee Odden With 32 compelling stories from a strong group of B2B brands, it’s no wonder that Lee has garnered our most popular content marketing post of 2018, containing case studies from LinkedIn, Equifax, SAP, Uberflip, Oracle, Radius, and others. Check out all of Lee’s 2,592 posts here. Check out all of Josh’s posts here. How to Become a Better Data-Informed Content Marketer — Anne Leuman Anne’s talents have earned her another spot on our list, this time looking into the world of data-informed content marketing, and offering up five actionable tips to boost your content performance and create a more effective marketing strategy. Check out all of Ashley’s posts here. Special thanks go out to all of the top writers who have contributed truly stellar posts on content marketing topics throughout the year. Many thanks to each of you who read our blog, and to all of you who comment on and share our posts on the TopRank Marketing social media channels.
Content — it encompasses just about everything we read, view, or listen to online these days, and as our CEO Lee Odden said years ago, it’s also the reason search began in the first place.
We’re especially proud of the content marketing success our team at TopRank Marketing has achieved in 2018, for a wide-range of B2B clients. As 2019 draws near we wanted to share our top content marketing articles of the year — each loaded with best practices, research, examples, and the latest trends.
The excellent content marketers who make our award-winning blog one of the most popular in the industry include Ashley Zeckman, Joshua Nite, Caitlin Burgess, Anne Leuman, Nick Nelson, Tiffani Allen, Debbie Friez, Alexis Hall, the author of this post, and our blog’s founder and agency CEO, Lee Odden.
Collectively this compendium of our top 10 content marketing posts of the year stands as a valuable resource, loaded with practical examples and relevant topics for digital marketing professionals from CMOs to copywriters. We hope you find these articles helpful well into 2019 and beyond.
We’re going to exclude our single most popular content marketing post — 25 Influential Women in Digital Marketing Who Rocked and Inspired in 2018 — from the list, because it’s not quite an article, however you’ll still find it a helpful resource, recognizing 25 of the brightest professionals in the content marketing including Mina Seetharaman, Ann Handley, Ty Heath, Beverly Jackson, and so many more marketing powerhouses.
Now, let’s move onward to the top 10! These most popular content marketing posts of the year are ordered by a combination of search visibility and social engagement:
1. 32 B2B Content Marketing Case Studies for 2018 — Lee Odden
With 32 compelling stories from a strong group of B2B brands, it’s no wonder that Lee has garnered our most popular content marketing post of 2018, containing case studies from LinkedIn, Equifax, SAP, Uberflip, Oracle, Radius, and others. Lee has gathered together a goldmine of top take-aways for B2B content marketers. He’s also been the driving force behind the TopRank Marketing blog for what will be 15 years on December 28, and it’s posts such as this which have had professional marketers coming back for more year after year. Check out all of Lee’s 2,592 posts here.
2. Content Marketing Evolution: 5 Major Content Marketing Trends for 2018 — Joshua Nite
Our Content Marketing Manager Josh examined five major content marketing trends for 2018 in this, our second-most-popular post of the year, and in addition to being a stellar writer, he proved to also be a top prognosticator, with all of his trend predictions proving to be some of the year’s most relevant in the industry. From the rise of long-form content and consistency and quality over quantity, to expanding influencer marketing ecosystems, new formats, and more focus on ROI and attribution, Josh’s aim proved true. Check out all of Josh’s posts here.
3. 2019 B2B Content Marketing Trends: The 10 Biggest Opportunities for Marketers — Joshua Nite
Another excellent piece by Josh occupying a top spot on our list is an in-depth exploration of 10 opportunities for content marketers gleaned from the 2019 edition of the Content Marketing Institute’s B2B Content Marketing Benchmarks, Budgets and Trends Report. Josh dug in to the report’s statistics and pulled out the most relevant and helpful gems of content marketing truth, which has struck a chord with marketers and made this our third most popular in the category for the year.
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