5 Essentials for Connecting With Your Ideal Target Market on Social Media

You can’t be on every network. So, how do you find, reach, and refine your ideal target market on social media? If you want to have a successful business, you need to know who you are trying to serve and where you can reach them with your messages. This will not only help you effectively find them online, but also powerfully craft your messages. There are a lot of both anecdotal and statistical data online about major demographics for each respective network. Many major networks, such as Facebook, Twitter, Pinterest and Instagram, offer at least basic insights into your following. Plus, many of those same networks offer an insight into your audiences’ interests, which presents a sea of opportunity to your brand. Another way you can leverage this information is by examining what other brands and/or competitors your audience is interested in. If you pay close attention to insights, you might find a lot of room for refining your targeting. So, back to how website traffic might help you identify how successful you are in targeting the right people: use special links for every network you are on and examine that data in website analytics.

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5 Essentials for Connecting With Your Ideal Target Market on Social Media

There are so many social networks nowadays, and according to different sources, each one is the most important to your business.

Now, as a busy sole entrepreneur, or even as a digital marketing manager who’s faced with time and budget constraints, where do you invest those resources? You can’t be on every network. Well, technically you can, but that will be very inefficient, unproductive and, most likely, unsuccessful.

So, how do you find, reach, and refine your ideal target market on social media?

1. Define your target.

You’ve probably heard it so much, you are sick of this advice. Yet, there is no getting away from the basics. If you want to have a successful business, you need to know who you are trying to serve and where you can reach them with your messages.

Once you outline major demographics, dig deeper and zoom in on their needs, wants, preferences, lifestyles and pain points. Ask yourself why they need your offering in the first place. This will not only help you effectively find them online, but also powerfully craft your messages.

2. User demographics on different networks.

Now that you know who you are looking for, let’s find them online. There are a lot of both anecdotal and statistical data online about major demographics for each respective network. Have a highly aesthetic product that is geared towards women? Use Pinterest. Want to reach millennials? Instagram is your best bet. Wondering where you can catch up with older populations? Facebook is becoming their network of choice.

Start with two –- three at the very maximum — platforms and begin shaping your presence there. Make sure that your brand experience is true and aligned with your audience, so they feel an instant connection and want to follow you.

3. Look at your major competition.

If you’re just starting out, or perhaps, want to get an insider scoop, look at the big players in your industry. There is nothing wrong with checking out who they are following and who’s following them back.

If you are in a construction / home improvement business, check out Lowe’s and Home Depot. If your product is organic, see what Whole Foods Market and Natural Grocers are up to online. If you are about “fast fashion” at affordable prices, hang out with H&M and Forever 21 crowds.

Make sure, though, that these companies and brands have a truly similar niche. If your product offers something…

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