Maury Rogow on Powerful Storytelling That Sells

Maury Rogow on Powerful Storytelling That Sells

Maury Rogow: I’m a storyteller. I create marketing stories and videos that help entrepreneurs and companies increase revenue and build brand awareness. Maury Rogow: The birth of my daughter was one of the best moments of my life. All people and companies have stories. Maury Rogow: There are a lot of leadership styles out there. Maury Rogow: I do four things daily to maximize my energy. Maury Rogow: At Rip Media Group, we help people with high-quality video storytelling. Every business needs to tell a better story. I’m now teaching classes to share what I’ve learned with more people. My class, “Story2Sales,” is entirely focused on how to use a great story to generate more sales revenue.

9 of Last Year’s Most Creative Marketing Ideas Can Help You Brainstorm for 2019
If I Had to Start All Over Again, I Would…
These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

It’s not just about the product you sell, but the story you tell.

Maury Rogow on Powerful Storytelling That Sells

Opinions expressed by Entrepreneur contributors are their own.

In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Maury Rogow, CEO of Rip Media Group, a multimedia marketing agency that uses video storytelling to build brand awareness and profits. It was conducted and condensed by The Oracles.

Who are you?
Maury Rogow: I’m a storyteller. I create marketing stories and videos that help entrepreneurs and companies increase revenue and build brand awareness. I wasn’t always a natural storyteller, though.

Throughout college, my classes often felt like a list of dull bullet points. Then, my history professor, Mr. Oskey, taught a lesson on the Revolutionary War. I retained the information because he painted such a vivid picture in my head. To this day, I still have a mental image of George Washington crossing the icy Delaware River.

Years later, I started using those storytelling techniques to simplify information into bite-sized, memorable chunks in a jargon-heavy B2B world. Along the way, I learned the power of simplicity. Before launching any product or brand, I always ask myself, “How would I capture the attention of a student in a lecture hall?”

What were one or two of your proudest moments?
Maury Rogow: The birth of my daughter was one of the best moments of my life. Now she’s 13 months old and learning four languages. Seeing her learn sign language has been particularly incredible—kids’ motor skills are far beyond their verbal skills. When she signed to me what she wanted for breakfast, I was so proud, I almost cried.

Another proud moment happened when we won a bid against five global agencies to represent a $16 billion company. We were less established than our competitors, but my contact assured me that the best idea would move forward. My team and I followed our normal creative process, called “The Idea Factory”; we created distinct, brand-building ideas for their company. After the review, we heard that one of our ideas was the clear winner, and another of ours came in second! It was very humbling and a pivotal moment that moved us into the “big leagues.”

What is the core value that guides your business, and why did you pick it?
Maury Rogow: One of my core values is “OGP,” which means, “Only Good People.” I only want to work with people who have a passion for what they do and come to work because they love doing it.

“OGP” also applies to companies we work with. I try not to work with companies that approach us like they’re our boss and we’re their vendor. That’s not a productive relationship. We each bring value to the table, so I prefer to look at working relationships as…

COMMENTS

WORDPRESS: 0
DISQUS: 0