2016 Yearend Episode: Memorable Holiday Marketing Campaigns

2016 Yearend Episode: Memorable Holiday Marketing Campaigns. Our guests share their insight, complete with how-to advice and examples, so you can jump into 2017 with a whole new approach to marketing. Mack's a social strategist, speaker, author of the book Think Like a Rock Star, and the host of the Fan-Damn-Tastic Marketing Show. Listen to the show and find out what the best marketers in the industry say makes for a memorable campaign. Marketing Smarts episode 232 Marsha Collier, best-selling author of 32 books, including eBay for Dummies (in its 9th edition). An expert in customer relationships, social business, and e-commerce, Marsha also hosts the popular Computer and Technology Radio podcast. Marketing Smarts episode 246 Chris Brogan, CEO of Owner Media Group, which provides strategy and skills for the modern business. Marketing Smarts episodes 123 and 198 Jason Falls, digital strategist, speaker, and author. Marketing Smarts episodes 85 and 163 This special episode is action-packed! Be sure to listen to the entire show, which you can do above, or download the mp3 and listen at your convenience.

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Our special yearend episodes for 2013, 2014, and 2015 that featured a group of marketing stars were so popular that we’ve decided to continue the tradition of having a special yearend edition of the Marketing Smarts podcast!

To get you holiday-ready, we’ve produced an episode featuring eight of the smartest marketers in the business, all sharing their favorite holiday marketing campaign (and explaining what made each so memorable).

Our guests share their insight, complete with how-to advice and examples, so you can jump into 2017 with a whole new approach to marketing.

At this point, inviting Mack Collier to guest host with me is as much a tradition as the episode itself. Mack’s a social strategist, speaker, author of the book Think Like a Rock Star, and the host of the Fan-Damn-Tastic Marketing Show. (Check out his guest turns on Marketing Smarts: episode 94 about his book, Think Like a Rock Star, and episode 187 about marketing conferences.)

This final episode of 2016 features all-new Marketing Smarts content from authors, thought leaders, strategists, and big-brand marketers. Listen to the show and find out what the best marketers in the industry say makes for a memorable campaign. For each guest’s prior full Marketing Smarts interviews, click the episode number:

  1. Mark W. Schaefer, globally recognized blogger, speaker, educator, and consultant, and author several bestselling books, including The Tao of Twitter and The Content Code. Marketing Smarts episodes 176, 150 and 89
  2. Guy Kawasaki, chief evangelist of online graphics-design service

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