LinkedIn Updates, New Facebook Ads, and the New Facebook Design. LinkedIn Rolls Out Video Creation on Mobile App: LinkedIn announced that it’s starting to roll out a video creation tool within its mobile app. (14:10) Facebook Gives Advertisers More Control Over Mid-Roll Video Ads: Facebook announced that it now lets marketers choose whether to buy in-stream video placements on the Facebook Audience Network, within Facebook itself, or to buy ads across all formats. These changes will roll out to all iOS and Android users over the next few weeks. Instagram will roll out this update worldwide to both iOS and Android “in the coming weeks.” Facebook Adds eBay Daily Deals Section to Marketplace on Mobile: Facebook is testing a new feature within the Marketplace section of the mobile app that aggregates eBay’s Daily Deals for “a small percentage of people in the U.S.” Users with access to this feature can shop directly from the Facebook app to source new and interesting consumer electronics, fashion, and home and gardening products. TechCrunch reports that eBay’s Daily Deals are being tested on both the Android and iOS Facebook mobile apps. Google Rolls Out Q&As in Google Maps and Mobile Search Worldwide: Google announced the rollout of a new Q&A feature to Google Maps and mobile search. YouTube is testing live watch counts in its Android app https://t.co/RB5i04RdTK pic.twitter.com/At4SVgT91V Snapchat Shares User Growth Figures: In its 2Q 2017 Earnings Report, Snapchat reported that its daily active user base was up by 7.3 million people from last quarter, an increase of 4% and a total of 173 million. Google Brings Hands-Free Calling Capabilities to Google Home Hub: Users can already use Google Assistant to help them place a hands-free call to anyone on their mobile phone. Google announced that people in the U.S. and Canada will soon be able to do the same on Google Home.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore LinkedIn updates with Erik Fisher, new Facebook ads with Amanda Bond, the new Facebook design, and other breaking social media marketing news of the week!
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If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, August 18, 2017. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
LinkedIn Rolls Out Video Creation on Mobile App: LinkedIn announced that it’s starting to roll out a video creation tool within its mobile app. Mashable reports that “the feature is only available for frequent contributors at the moment, but will be available to everyone else soon.” (3:31)
LinkedIn Introduces Active Status on LinkedIn Messaging: LinkedIn has made it easier for members to see who in their network is online and available to chat on LinkedIn Messaging with a new green active status dot next to their profile photo. A white circle within the dot indicates that a connection is only available on mobile and will be notified of your message. While this feature appears to be a default option, LinkedIn states that its members can change how their status is displayed and who can see if they’re available in the network’s settings. (14:10)
Facebook Gives Advertisers More Control Over Mid-Roll Video Ads: Facebook announced that it now lets marketers choose whether to buy in-stream video placements on the Facebook Audience Network, within Facebook itself, or to buy ads across all formats. With more options on how to divide their video budgets, Facebook allows marketers to tailor their ads to reach specific video audiences and provides “more flexibility and control over their ad placements.” (19:03)
Facebook Tests Ad Targeting for Brick-and-Mortar Shoppers: Marketing Land reports that Facebook is testing the ability for local businesses and brands to create custom audiences targeting their brick-and-mortar visitors across Facebook, Instagram, and Facebook’s Audience Network. A spokesperson from the company confirmed that Facebook is “always exploring new ways to help marketers drive offline value from their ads” but hasn’t provided any additional details about this possible new ad targeting option. (29:06)
Facebook Adds New Controls and Capabilities for Branded Content Marketers: Facebook introduced more features and improved insights to “help marketers amplify branded content and control their campaigns with creators.” With these changes, Facebook made it possible for marketers to directly boost a post as it appears on the creator’s page and authorize which creators can tag them in a branded content post in their page settings. Facebook also gave marketers more control over branded content tags, access to more content insights, and more. (35:35)
Facebook Introduces New Look to News Feed and Commenting Features: Over the coming weeks, Facebook is rolling out several updates “to make News Feed more conversational and easier to read and navigate” and refreshing the overall look of the site. These updates include a new comment style that makes it easier to see which comments are direct replies to another person, improved readability across the site, cleaner circular profile pictures, and more. These changes will roll out to all iOS and Android users over the next few weeks.
Instagram Streamlines Conversations With Threaded Comments: Instagram will make conversations on posts “even easier” to track and respond to specific users by organizing comments in threads. Instagram will roll out this update worldwide to both iOS and Android “in the coming weeks.”
Facebook Adds eBay Daily Deals Section to Marketplace on Mobile: Facebook is testing a new feature within the Marketplace section of the mobile app that aggregates eBay’s Daily Deals for “a small percentage of people in the U.S.” Users with access to this feature can shop…