It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition. Hack #1: Video remarketing The highest converting marketing tactic I have ever leveraged is to remarket everyone who visits my checkout page but does not convert. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step. Hack #6: Don’t stop with email Email marketing is something that most blogs and sites leverage. Hack #10: Adding the year to your title tag increases CTR If a lot of your traffic is generating from your blog, the easiest way to boost your rankings is by getting a better click-through-rate than all of the other listings. A good example of a 30-day course is, “30-Day Free Course: Double Your Traffic in 30 Days.” A good example of a journey is, “Follow My Journey to $100,000, I Am Learning a Lot and So Will You.” Hack #19: Buying sites is cheaper than buying traffic If you know certain pay-per-click terms convert extremely well, why not just buy a site that already ranks for all of those terms. If you buy a site that already has the traffic, keep in mind that the traffic won’t convert as well as paid traffic. Hack #22: Send paid traffic to content first Marketing is like dating. But if you are also targeting international markets where their infrastructure isn’t as great, AMP framework will give you a boost in search traffic. This one simple hack has doubled the amount of traffic I get from social sites on a monthly basis.
Are you tired of algorithm updates?
Well, who isn’t?
From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success.
You can experiment, run tests, but digital marketing isn’t as easy as it used to be. Years ago, when I started as an online entrepreneur, companies used to raise money to hire engineers and build infrastructure.
But nowadays, technology has become easy to build and companies like Amazon Web Services save you millions on infrastructure costs.
So, these days companies raise money for one main thing… can you guess what it is?
It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition.
This is why marketing has become so competitive. But that shouldn’t stop you from succeeding, it just means you need to get creative in this ultra-competitive landscape.
So, to start you off… here are 28 digital marketing hacks that I still use and still work in today’s marketing landscape.
Hack #1: Video remarketing
The highest converting marketing tactic I have ever leveraged is to remarket everyone who visits my checkout page but does not convert. I then show them a video of what it would be like to be a customer… these videos appear on Facebook and YouTube.
For every dollar I spend, I typically am able to get a 17-20x return on my ad spend. If you are going to take away one thing from this post, start using this tactic.
Whether you are in B2B or B2C, this tactic works extremely well. Just keep your video to under 5 minutes in length.
Hack #2: Do the opposite
Most remarketing campaigns don’t work well because you are driving people back to the same page that they didn’t convert in the first place. So instead of doing that, when you are remarketing users, send them to a page that has the opposite pitch.
For example, if your original sales pitch was logical, try a landing page that leverages emotions instead of logic.
Just think of it this way, that person didn’t buy from you the first time for a reason. You need to show them something different if you want them to convert into a customer.
Hack #3: 2-step checkouts beat one step
From my experience, I am usually able to get a 9 to 11% lift by making my checkout pages 2 steps.
Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step.
It’s counter-intuitive but once someone gives you their name and email, they are more likely to give you the rest of their information because they’ve already started the process. You can also email everyone who didn’t complete the registration process and convert some of those people.
If you have a strong brand like Nike or Amazon, this doesn’t matter as much. But if you don’t, which is more likely your case, use a 2-step checkout page. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step.
Hack #4: Don’t forget sidebar links
Within your blog, link to your cornerstone content within your sidebar on every page. And I literally mean every page of your blog.
You don’t have to make the links rich in anchor text… but this one little thing will give more juice to your cornerstone content.
And within a year of doing this, those pages will shoot up to the top of Google for competitive terms. This is how I rank for terms like “Google AdWords” on page 1.
Hack #5: Blend in keywords from Google Suggest
If you are already ranking for popular terms, take them and put them into Ubersuggest.
It will provide a list of long-tail phrases that people search for. Integrate those keywords (at least the ones that are related) into the same page that ranks for the main head phrase.
This one little hack will increase the traffic to your most popular pages within 30 to 60 days.
Just be careful when using this tactic because you can’t keyword stuff. You need to adjust the content to also be relevant to the long-tail phrases if you want this hack to work.
Hack #6: Don’t stop with email
In other words, if emails drive you 1,000 visitors a month, push and chatbots combined should also drive you at least another 1,000 visitors a month.
You also find that push notifications and chatbot notifications generate higher click-through rates than email, but they also receive substantially more unsubscribes.
So, the next time you are sending out an email, don’t forget to also send out that same message to your push notification and chatbot list.
Hack #7: Brand queries is the fastest way to increase rankings
No matter which industry you are going after, the more people that type in your brand name into Google and click on your site, the faster your rankings will climb.
And not just your rankings for brand related terms, more so for all of your terms.
If you want to boost your brand queries, you have to do crazy PR stunts. Companies like PRserve do them on a performance basis.
You can also monitor if the PR stunts are working by typing your brand name into Google Trends. This one trick helped me rank on page 1 for the term “online marketing.”
If you are successful with this strategy, you should see results within 2 or 3 months.
Hack #8: YouTube only cares about the first 24 hours
If you want to do well on YouTube, your video needs to do well in the first 24 hours. It’s the opposite of traditional SEO. On YouTube, you’ll rank right away and get tons of traffic if you can make sure the first 24 hours are successful.
Every time you release a video, promote it to your email list, push notification list, and messenger bot list. It’s a great way to ensure your video does well.
Hack #9: Facebook loves comments
One of the largest parts about Facebook’s algorithm is how many comments you generate. The more comments you generate the more views your videos will get and the more reach your status updates and posts will get.
Asking people to leave a simple comment helps more than a like or share.
For example, in a video, I may ask the question of… “Do you use voice search? If you do, leave a comment with yes and if you don’t, leave a comment with no.” It doesn’t matter what people type as their comment, but this is the easiest way to ensure you get 2 to 3 times more reach from Facebook’s algorithm.
I’ve tested this a handful of times and the key is to make it easy for your fans to leave a comment. If you ask them to type up a sentence or a paragraph, you’ll get fewer comments.
Hack #10: Adding the year to your title tag increases CTR
If a lot of your traffic is generating from your blog, the easiest way to boost your rankings is by getting a better click-through-rate than all of the other listings.
Adding the year in your title tag lets people know your content is up to date and relevant and typically it helps get more clicks than anything else.
For example, the title “The Complete List of SEO Tools (Updated in 2018)” would do better than “The Complete List of SEO Tools”.
Another example that worked well was, “How to Start a Blog in 2019.” That generated way more clicks…