Ecommerce Product Releases: April 2, 2017

Ecommerce Product Releases: April 2, 2017

Author: Sig Ueland / Source: Practical eCommerce Here is a list of ecommerce-related product releases and updates for early April. There a

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Here is a list of ecommerce-related product releases and updates for early April. There are updates on artificial intelligence, shipping, social influencers, behavioral marketing, and experience analytics.

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Ecommerce Product Releases

Salesforce announces Service Cloud Einstein and Amazon Connect integration. Salesforce announced that it is collaborating with Amazon Web Services to integrate Service Cloud Einstein with Amazon Connect, Amazon’s new cloud-based contact center service. By integrating Amazon Connect with Service Cloud Einstein, companies will be able to set up and manage a customer contact center in minutes and then fully connect it to service case histories and CRM data across sales, commerce, marketing, and more.


SmarterHQ expands product recommendation capabilities. SmarterHQ, a multichannel behavioral marketing platform, announced the expansion of its SmarterHQ recommendations capabilities. The company’s latest update generates product recommendations based on real-time, individual consumer behaviors. Using SmarterHQ Recommendations, marketers can automate relevant product suggestions based on the historical understanding of customers as well as their current behaviors.

Introducing Plytix, a digital product management hub built for SMB ecommerce. A product content enrichment hub that’s both affordable and scalable, the Plytix product information manager is built and tested for small-to-midsize ecommerce. The platform is built with the features and functionality that are helpful for small business owners that have a lot of product information to get under control. Features include import data mapping and verification, unlimited custom attributes, personalized product views, interactive product catalogs, category management, and more. Price: Plans start at $49 per month.

Linc announces Universal ChatBot, a voice and digital platform for customer service and engagement. Linc announced an intelligent customer engagement platform, offering branded ChatBots on Facebook Messenger, WhatsApp, and Apple iMessage, plus voice assistance through Amazon Alexa, Google Home, and Apple’s Siri, along with enhanced email, web, and text. The new Linc platform provides commerce-trained artificial intelligence, natural language understanding, and intelligent service and up-sell capabilities, giving retailers and brands an opportunity to pilot, launch, and engage customers. Linc is already powering Facebook Messenger ChatBots and Amazon Alexa post-purchase ecommerce service for more than a dozen brands, including JustFab and eBags.

BigCommerce adds Amazon Pay. BigCommerce announced the general availability of Amazon Pay, providing roughly 50,000 businesses the ability to offer a secure, simple, and streamlined checkout experience to Amazon customers worldwide. Additionally, the company announced it has joined Amazon Pay’s Global Partner Program, making it easy for merchants to add Amazon Pay to their existing websites in a matter of minutes.