Sue Kirchner says we probably don't need to rethink the social media we use -- assuming, of course, the social media that are part of our individual marketing strategies are the social media our customers use. That's basically good news. Whether your particular business centers on selling widgets, consulting services, dental implants, shoes or practically anything else, "Video can influence where people shop," Kirchner says. The good news is that you, maybe with a friend, probably can put together a web-quality video on your own. "You need to show rather than tell what your advantages are," Kirchner says. Show me." Show how your widgets travel along the line. • You likely should be part of the video. For example, Kirchner suggests structuring the video so you appear only at the beginning, with the content switching to that production line or the results your landscaping crew has turned out -- even if the results part of the video are still photos. Follow Jim Kendall on LinkedIn and Twitter.
Sue Kirchner says we probably don’t need to rethink the social media we use — assuming, of course, the social media that are part of our individual marketing strategies are the social media our customers use.
That’s basically good news. Kirchner is president of Brand Strong Marketing Inc., Palatine; her belief that most of us who own small businesses won’t have to learn the ins-and-outs of new social media platforms is comforting.
She adds, however, that we might want to rethink our social-media-as-a-marketing-tool strategy.
Warning: Kirchner is big on video, although for good reason. Whether your particular business centers on selling widgets, consulting services, dental implants, shoes or practically anything else, “Video can influence where people shop,” Kirchner says.
The good news is that you, maybe with a friend, probably can put together a web-quality video on your own.
Assuming you have a camera (that’s what phones are for these days), “It’s not hard to do,” Kirchner says. “You need a tripod, light source and good microphone — all of which you should be able to get for less than $100.”
Here’s Kirchner’s process, much of which is basic marketing enhanced by video:
• Know what action you want people to take….
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