2017 Trend Forecast: Conversational Social Media

Content marketing Conversational marketing Social media has always been conversational, a core quality forgotten by brands keen on content marketing in the 2010s. Social media users don’t want to click links and read content: they want to talk. Content generators like Quartz have developed conversational apps that ask users what they want to read, then deliver it (using machine learning and AI). The question/response format of Siri, Facebook Assistant, and Amazon Echo have seeped back into social media. With users drowning in static content, conversation is a great way to increase engagement and conversion, merging user-generated content with the approach of conversational apps. Why is conversational marketing such a huge trend? Conversation-based social media like Reddit and conversational apps exploded in popularity in 2016. Reversing the bullhorn isn’t a new concept: users’ ability to respond to brands is what differentiates social from old media. Social media has always been conversational, but in 2017 social media marketers will build real processes that makes conversation a cornerstone of their strategies. Follow the insights as they’re published on Crowdbabble’s blog or Medium channel.