Infographics Out, Quality In: Report Highlights Content Marketing Trends

Infographics Out, Quality In: Report Highlights Content Marketing Trends. In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity and replacing infographics with interactive elements. The Complete Guide to Content Marketing for SEO argues that older strategies for building link presence on search engines are losing their effectiveness. Case in point: infographics. “A better alternative for brand-building efforts is lighthearted content that aims to entertain, such as videos, quizzes, or listicles,” the report states. “The age of infographics is dying, and most of them are quite bad,” Fishkin said, according to a news release. “The ones that have success do so in a slightly manipulative way. Brand awareness is the primary goal for B2C firms (53 percent). Highlighting the brand is also important for B2B firms (42 percent), but they focus more heavily on lead generation (30 percent, versus 16 percent for B2C firms). Both types of companies want a strong search engine presence (31 percent for B2C, 28 percent for B2B).