Visual Marketing in 2017. To manage that enormous task, these teams are relying on data provided by any of the number of the dashboards popping up across the marketing SaaS landscape. By using a dashboard teams are often focused on looking back at what they have already done, and evaluating marketing campaigns retroactively. However, in this case, these complex options are actually making managing visual marketing campaigns even more convoluted. The level of hard data provided by these software options is great for day-to-day, hands-on, tactical employees. As the web continues to evolve, we’re looking for ways to explain the information we find, and we require the marketing technology to help do so, but do so in a way that gives us the information but also a full picture and window into what should direct future visual marketing plans. Each one of those employees was churning out creative content, and delivering it on time to their clients, but that wasn’t enough. We noticed that the content evolved over time, watching it grow from simple banner ads to digital ads to social content to sponsored content to content marketing, things became more complex and more visual. I needed to be able to tell clients at a high level what was being delivered, and what that meant for their “big picture.” Creating a successful campaign no longer means a single still ad and one video, it means thousands of pieces of atomized content that work together to create one, cohesive picture. Looking to 2017, visual marketing will mean marketers keeping their eyes forward, looking out the windshield instead of down at the dashboard.
Chris Gomersall, Founder and CEO of Atomized talks about the importance of visual marketing in 2017
It’s time to think about which marketing tactics are likely to stick around in 2017, and which will fall by the wayside. Content marketing in particular is seeing interesting new growth as it continues to become more and more visual in nature. Because of that evolution, marketing experts must look at visual marketing as its own burgeoning area.
Visual marketing is a broad term and comprises a wide breadth of media and strategies. Marketing teams, in many cases, are in charge of planning for and executing each and every one of those aspects. To manage that enormous task, these teams are relying on data provided by any of the number of the dashboards popping up across the marketing SaaS landscape.
The problem with a dashboard? It’s great at showing you where you’ve been – but it means you aren’t looking where you’re going.
By using a dashboard teams are often focused on looking back at what they have already done, and evaluating marketing campaigns retroactively. Too many marketers have their eyes trained backwards. By the time they make decisions on new content, it’s already too late. The future of visual marketing looks like quick, intelligent decision making. Looking forward out the windshield, instead of down at the dashboard.
From 2010 to 2016, the number of marketing SaaS options has grown from a couple of hundred to over 4,000. Normally, as technology progresses, it simplifies, making the processes more accessible and easier to understand….
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