From curated wish lists to telling your company’s story, December 2017 offers content marketers many opportunities to connect with shoppers. What follows are five content marketing ideas your company can try in December 2017. Curated Wish Lists December is the holiday season home stretch. Star Wars: The Last Jedi Scheduled for release in the U.S. on December 15, 2017, Star Wars: The Last Jedi could, by some accounts, earn more than $215 million in ticket sales during its opening weekend, making it easily the most successful movie of the year. Your Catholic bookstore could write about that monastery and its history or even muse about how the monastic lifestyle might make sense for Luke Skywalker. Your First Video If your business hasn’t yet made a video, December is the time. Video marketing is one of the best ways to deliver how-to, instructional content, which is arguably the most successful form of content marketing. Now go make a video. Your Christmas Story Often content marketing seeks to build a relationship between your business and your customers. Share a favorite Christmas or holiday story from your founders or key employees.
From curated wish lists to telling your company’s story, December 2017 offers content marketers many opportunities to connect with shoppers.
Content marketing is the act of creating, publishing, and distributing articles, podcasts, or videos with the goal of attracting, engaging, and retaining customers.
Done well, content marketing may help your business grow long term. What follows are five content marketing ideas your company can try in December 2017.
1. Curated Wish Lists
December is the holiday season home stretch. While there will certainly be a frenzy of shopping, at least some of your customers may have time to start musing about what they want for Christmas.
Scratch this itch with a series of curated wish lists related to your particular niche. In each wish list a well-known person tells your audience what they want this Christmas.
For example, if your online store sells skateboarding apparel, you might try to reach out to Rodney Mullen, Ryan Sheckler, or even Tony Hawk to ask them what they want this Christmas.
Similarly, if you sell women’s workout clothing, you could try to reach leading female CrossFit athletes — such as Kristin Holte, Samantha Briggs, Sara Sigmundsdottir, or Katrin Davidsdottir — for a comment.
Image: CrossFit Games.
Some of these industry-specific celebrities may have endorsement agreements with your suppliers. Thus it could be easier than you think to contact them and ask for their holiday wish list.
2. Top 10 Listicles
Endings give us perspective. As 2017 comes to a close, your business will have an opportunity to look back on the year we’ve all just lived and look to the year to come.
Consider publishing your retrospective or predictive content…