Why Design and Coding Academies Need to Get in on Inbound Marketing. Design and coding academies are rising to meet these opportunities, but there's a lot of noise swirling around. Fortunately, your creative natures and enterprises are great fits to achieve great results with content marketing and inbound. Not so for design and coding academies. Your faculty and students already create amazing content daily. Review the wealth of content your community is already creating through the lens of your content strategy to attract new students. After you've done some SEO research, freshen up blog posts, newsletter articles, and other content you already have. You want to make strategic selections of what content to look for, what to create, and how to optimize it for SEO so you make best use of your resources. Your Content Will Build Your Reputation The linchpin of finding success with inbound marketing is using your content to build trust with your target personas. Prospective students won't trust putting their professional training in your hands if they don't see you as a go-to source on topics related to coding or design.
Supermodels may have ruled the world in the 1990s, but today it’s the creatives. Everyone wants in on disruptive, viral, [insert your own buzz word here] intersecting worlds of design and technology. Especially the savvy students who are looking for challenging, fun, and economically rewarding professions.
Design and coding academies are rising to meet these opportunities, but there’s a lot of noise swirling around. If you want your academy’s message to shout out and reach your prospective students, you need to be using inbound and content marketing.
Fortunately, your creative natures and enterprises are great fits to achieve great results with content marketing and inbound.
You’re Already Flush with Content
For a lot of marketing teams, creating quality content on a consistent basis is a big challenge. Not so for design and coding academies. Your faculty and students already create amazing content daily. Student projects, faculty lectures, and documented curricula are all content sources ready to be tapped.
You can video individual lectures from different courses and post clips online. You’re naturals for developing some of the best visual content out there. Take some screenshots of the design or coding tools you teach students to use and add some eye-popping captions as a mini-tutorial. Share your faculty’s expertise by publishing their work paired with a short back story or interview with that teacher.
Getting creative is your jam. Review the wealth of content your community is already creating through the lens of your content strategy to attract new students. You’ll see your opportunities.
Improve Your SEO by Repurposing Your Content
The first step with the inbound methodology is attracting your target audience. This requires an SEO strategy based on relevant keywords and topics. A…
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