New Instagram and Messenger Ad Features, and LinkedIn Native Video

New Instagram and Messenger Ad Features, and LinkedIn Native Video. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Instagram and Messenger ad options with Amanda Bond, new LinkedIn features with Viveka von Rosen, and other breaking social media marketing news of the week! Watch the Social Media Marketing Talk Show If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, July 14, 2017. TechCrunch reports that the ads’ placements will depend upon “how many threads a user has, the size of their phone’s physical screen and the pixel density of the display.” (4:27) Facebook Tests Custom Audiences Based on Instagram Business Profiles: Adweek reports that “Facebook is testing the ability for brands to create custom audiences based on engagement with Instagram business profiles.” Although Facebook hasn’t officially announced this new product, a Facebook Help Center page confirms it’s a test and provides details on how to set up this type of custom audience. (12:26) Facebook Is Testing Custom Audiences Based on Engagement With Instagram Business Profiles: https://t.co/JE2QPdprXC #facebook #instagram pic.twitter.com/XLpPSWQzWS LinkedIn Allows Users to Natively Upload Autoplay Videos and Provides Job Stats on Viewers: LinkedIn is testing a new feature with a “small number” of mobile app users in the U.S. that enables them to natively upload videos that automatically play with the sound off in the feed. In addition to providing typical stats on these videos such as views, likes, and shares, LinkedIn will also provide basic employment information about viewers such as “the companies where they work and their job titles.” LinkedIn plans to roll out the video-sharing feature for mobile and desktop to all users worldwide “in the coming months.” (18:58) LinkedIn Adds New Features to the Notification Tab: LinkedIn rolled out a number of improvements to the Notification tab on both desktop and mobile. @LinkedIn is testing a new feature that matches you with a mentor https://t.co/fghfecsjKy pic.twitter.com/j4q8VGC7c0 LinkedIn Rolls Out a Refreshed Look for LinkedIn Campaign Manager: LinkedIn introduced “a newly designed look and flow” to its ad campaign management experience. Google Adds Direct Booking Feature to Google Maps and Search: Google introduced the ability to book appointments at spas and salons across the U.S. directly on Google Maps or search. Twitter Adds Muting Tool for Notifications: Twitter rolled out new tools to mute notifications from newly registered accounts and accounts you don’t follow or that don’t follow you. https://t.co/UapP6DtTtY pic.twitter.com/RcBQGx219k Facebook Improves Account Overview Tab in Ads Manager: Facebook expanded the Account Overview tab for ad accounts in Ads Manager.

15 PPC Tips to Fuel Your Google AdWords Campaign Performance
Amazon to Test New Ground for Its Sponsored Products Ads: the Rest of the Internet
3 Ways to Improve Your Facebook Ads

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Instagram and Messenger ad options with Amanda Bond, new LinkedIn features with Viveka von Rosen, and other breaking social media marketing news of the week!

Watch the Social Media Marketing Talk Show

If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, July 14, 2017. The Social Media Marketing Talk show will be taking a break next week. Our next show will be on Friday, July 28, 2017.

For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Expands Messenger Ads to All Advertisers Globally: After successful beta testing in Australia and Thailand, Facebook is gradually expanding display ads in Messenger to all advertisers around the globe. These ads will be shown in the Home tab of the Messenger mobile app and can be purchased in Ads Manager and Power Editor. TechCrunch reports that the ads’ placements will depend upon “how many threads a user has, the size of their phone’s physical screen and the pixel density of the display.” (4:27)

Facebook expands Messenger Ads to all advertisers globally.
Facebook expands Messenger ads to all advertisers globally.

Facebook Tests Custom Audiences Based on Instagram Business Profiles: Adweek reports that “Facebook is testing the ability for brands to create custom audiences based on engagement with Instagram business profiles.” Although Facebook hasn’t officially announced this new product, a Facebook Help Center page confirms it’s a test and provides details on how to set up this type of custom audience. (12:26)

Facebook Is Testing Custom Audiences Based on Engagement With Instagram Business Profiles: https://t.co/JE2QPdprXC #facebook #instagram pic.twitter.com/XLpPSWQzWS

LinkedIn Allows Users to Natively Upload Autoplay Videos and Provides Job Stats on Viewers: LinkedIn is testing a new feature with a “small number” of mobile app users in the U.S. that enables them to natively upload videos that automatically play with the sound off in the feed. In addition to providing typical stats on these videos such as views, likes, and shares, LinkedIn will also provide basic employment information about viewers such as “the companies where they work and their job titles.” LinkedIn plans to roll out the video-sharing feature for mobile and desktop to all users worldwide “in the coming months.” (18:58)

LinkedIn is testing the ability to natively upload videos that automatically play in the feed.
LinkedIn is testing the ability to natively upload videos that automatically play in the feed.

LinkedIn Adds New Features to the Notification Tab: LinkedIn rolled out a number of improvements to the Notification tab on both desktop and mobile. These include a daily rundown of the top news and headlines of the day, weekly notifications on how many people have found you from…

COMMENTS

WORDPRESS: 0
DISQUS: 0