So, what’s the most efficient marketing vehicle for companies big and small now? It’s content marketing. Content marketing costs 50 per cent less than traditional marketing and it generates about three times as many leads. 51 per cent of B2B companies surveyed by Content Marketing Institute said that they plan to increase their content marketing budget in 2016. Moreover an established business can make maximum utilization of content marketing by providing informative content to audience it can add to its brand value. Content Marketing for startups When it comes to startups, content marketing is probably the most affordable and effective growth solution. By using surveys, startups can define product range and help them build a consumer oriented business strategy from day one. For example, the money managing company Mint is a well-known financial institution. But in 2006, the company started with a online blog and managed to attract and audience before launching its official product. Today, Mint receives 8 million visits a year.
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
About 20 years ago, the most effective way of reaching your customers was magazine advertisements, TV ads and radio jingles.
It helped businesses with huge budgets to generate insane amounts of leads. In the digital era, traditional marketing is not effective and it turns off the consumer.
Or, the consumer turns it off.
So, what’s the most efficient marketing vehicle for companies big and small now? It’s content marketing. Content marketing costs 50 per cent less than traditional marketing and it generates about three times as many leads.
The caveat, though, is that everyone around you is starting a blog and experimenting with content marketing. 51 per cent of B2B companies surveyed by Content Marketing Institute said that they plan to increase their content marketing budget in 2016.
Essentially, content marketing is a strategy whereby you create and publish information to build meaningful relationships with your audience. Content includes, among other things blogs , FAQ’s , videos ,white paper , and e-books.
Also Read: Straight from their mouth: five entrepreneurs give the good and bad of starting up in Vietnam
This content need not to advertisement of your products and services but a brief and meaningful…
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