Facebook challenges GoFundMe with personal fundraising features

Facebook challenges GoFundMe with personal fundraising features

Author: Ian Paul / Source: CIO Credit: Facebook Facebook is making it easier to support your friends' causes. The company recently annou

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Credit: Facebook

Facebook is making it easier to support your friends’ causes. The company recently announced a new feature that lets users create personal fundraisers. The new option is meant to raise money for medical treatments, classroom support, and similar efforts.

A GoFundMe-style feature is a no-brainer for the social network, as Facebook sees it. When you’re trying to crowdfund for a personal cause you go straight to Facebook to enlist your friends’ help anyway. This new feature simply cuts out the middle man.

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Personal fundraisers on Facebook.

If you’re thinking of using Personal Fundraisers to raise money for your pet rock’s next vacation, however, think again. Facebook has a very specific set of categories that you can use with the new feature:

  • Education:

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