5 Video Marketing Trends You Should Follow in 2019

5 Video Marketing Trends You Should Follow in 2019

Got your 360-degree marketing video ready to go? So, how can your business use video marketing to grow your brand and keep up with consumers? Here are the five video marketing trends to watch for 2019. Businesses and entrepreneurs have slowly been invading the vlogging world lately; and in 2019, you can expect this practice to become even more popular. Live video With Instagram Live, Facebook Live and live streaming on other platforms like Youtube and Twitch, live video for business will become even bigger in 2019. 360-degree videos Since 360-degree videos were introduced to the market, they have shown themselves to be a truly unique and interactive experience; and their use in marketing will continue to grow next year. But going into 2019, fewer companies will be putting their money into TV ads and instead turning to Youtube ads. Not only are Youtube ads less expensive than prime time TV ads, but they reach more people. Virtual reality Virtual reality is still an emerging trend for many companies, but in 2019 it can be expected to become even more mainstream, as well as more accessible for many businesses. Remember to always create entertaining and useful videos and you’ll be able to capture the attention of your audience every time.

Harvesting the sun in South Sudan to fight information darkness
Facebook Live will spin up 360-degree streaming to match YouTube
Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

Got your 360-degree marketing video ready to go? What about that virtual reality how-to? Time to get ready for the future.

5 Video Marketing Trends You Should Follow in 2019

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Many consumers devote (what seems like) 24/7 of their time to holding a mobile device in one hand and dealing, with the other, with a million different companies vying for their attention on the web.

Related: By 2019, Video Marketing Will Be Everything. You’ve Got to Get in on the Trend — Now.

If yours is one of those companies, you’ll have to break through the noise by employing video marketing to grab all those mobile users’ attention.

Video is arguably the most entertaining and addicting form of content online. In fact, according to Google, half of 18-to-34-year-old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator. But video trends are always changing; what’s popular one year might not be the next. So, how can your business use video marketing to grow your brand and keep up with consumers? Here are the five video marketing trends to watch for 2019.

“Vlogging” for business

Vlogging has become huge on Youtube. Vloggers film multiple aspects of their daily lives whether they be mundane, like preparing breakfast, or exciting, like going on vacation. Businesses and entrepreneurs have slowly been invading the vlogging world lately; and in 2019, you can expect this practice to become even more popular. Reason? Vlogging gives your viewers a peek into your life and can help you form a better connection with your audience.

Gary Vaynerchuk does vlogging well with his Youtube channel, which has nearly two million subscribers. His videos are a mix of vlogging the behind-the-scenes of his daily life and doling out valuable business advice.

Vlogging is a great way to grow your audience and your business since it’s so affordable. Technically, all you need is your smartphone, editing software and a Youtube channel.

Live video

With Instagram Live, Facebook Live and live streaming on other platforms like Youtube and Twitch, live video for business will become even bigger in 2019. In fact, according to a Facebook report, daily watch time for Facebook Live broadcasts grew four times over, over the…

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