Creativity in Marketing: A #CMWorld Chat with Allen Gannett

Creativity in Marketing: A #CMWorld Chat with Allen Gannett

In his book, Allen shares insights into creativity, including research supporting the idea of “natural-born talent” as a myth. During a recent #CMWorld Twitter chat, Allen challenged us to think differently about creativity. How can you learn to be OK being a little uncomfortable? A2: Set aside the time to do drawing and writing exercises coupled with creative brainstorming sessions. Find out ways to push yourself to think outside the box and make the creative process second nature! #CMWorld https://t.co/qL4KLN1v6r — Carlarjenkins (@carlarjenkins) June 5, 2018 Some may argue certain industries or jobs don’t require or allow for creativity. A3: Well interestingly, I think the industries that are “not creative” are actually the industries where creatvitiy can be the biggest career boost. #CMworld — Allen Gannett (@Allen) June 5, 2018 A3: There is not a single job on earth that doesn’t require creativity! #CMWorld pic.twitter.com/84Iln6Ua8k — Brafton (@Brafton) June 5, 2018 A3) I believe that when many people hear the word “creativity”, they automatically think the arts or some kind of visual design. Grab a copy of Allen’s book, The Creative Curve.

Transcript of How to Develop the Right Idea at the Right Time
Allen Gannett Shares His Secrets to Racking Up Millions of LinkedIn Video Views #CMWorld
Weekend Reading: “The Creative Curve” by Allen Gannett

When writer’s block hits and I feel like my life lacks imagination and originality, I often mumble, “I’m just not a creative person.” I would think of creativity as something geniuses are born with. But Allen Gannett would beg to differ.

Allen is CEO and founder of TrackMaven and author of The Creative Curve, due out June 12. In his book, Allen shares insights into creativity, including research supporting the idea of “natural-born talent” as a myth. During a recent #CMWorld Twitter chat, Allen challenged us to think differently about creativity. Below are highlights of that chat.

In what ways can you train yourself to be more creative? Are there methods or exercises that can be done? How can you learn to be OK being a little uncomfortable?

A2: Set aside the time to do drawing and writing exercises coupled with creative brainstorming sessions. Music is also a great way to get the juices flowing. Find out ways to push yourself to think outside the box and make the creative process second nature! #CMWorld pic.twitter.com/2zcXvIMoEq

— Chris Klein (@Chrisssklein) June 5, 2018

A2: I am a very visual person. Anything I see in magazines, flyers, books, etc. that inspires me I rip out and put into a binder. This way when I need a creativity boost, I can refer back to something! #cmworld pic.twitter.com/AKojdgMSTs

— Kari Kennedy (@Karikennedy_28)

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