In this book, Allen Gannett heroically punctures the myth of creativity. The myth is that creativity is the province of genius — of those favored, brilliant individuals whose moments of insight arrive in unpredictable flashes of divine inspiration. Either we have that gift, or we don’t. Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. And this is where I worry. In fact, mastering the creative curve can take years. In your hands is not a book telling you that with minimal effort you can be the next Mozart of Picasso, Elon Musk or J.K. Rowling. No, this is a book that tells you that if you choose to dedicate your life to creativity, there is a path, and a set of key considerations you need to bear in mind, and need to do, to make success happen. A bit more about the book…
For the 178th episode of The Marketing Book Podcast, I interviewed Allen Gannett, author of The Creative Curve: How to Develop the Right Idea, at the Right Time.
In this book, Allen Gannett heroically punctures the myth of creativity.
The myth is that creativity is the province of genius — of those favored, brilliant individuals whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.
Gannett shows that simply isn’t true. Recent…
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