3 Key Strategies for Succeeding at Marketing on Mobile

3 Key Strategies for Succeeding at Marketing on Mobile

Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel. With the explosion of the mobile market this decade, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. For that reason, mobile marketing is a critical channel not only for directly driving sales ordered through mobile platforms, but for maintaining brand visibility and loyalty. Done well, the following strategies will help you and your company make the most of mobile marketing. Gamifying your approach. Although consumers may no longer be impressed with gimmicky gamification, being able to engage their attention through something legitimately fun and mentally stimulating can still be a powerful technique for keeping your brand in their minds. This is especially imperative now that Google is indexing based on mobile sites rather than desktop sites, an approach called “mobile-first indexing.” And if you're not considering AI in your marketing efforts, you should be. Another essential infrastructure element is a secure network. In the end, companies that create compelling mobile marketing campaigns will be the big winners in the years to come.

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Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel.

3 Key Strategies for Succeeding at Marketing on Mobile

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With the explosion of the mobile market this decade, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. After all, Mary Meeker’s 2018 internet trends report shows that more than half of the 5.9 hours that people spend on the internet each day is through mobile devices.

At the same time, those individuals are growing increasingly accustomed to navigating their consumer decisions through their smartphones and tablets. For that reason, mobile marketing is a critical channel not only for directly driving sales ordered through mobile platforms, but for maintaining brand visibility and loyalty.

The problem is, knowing just how to optimize your mobile marketing campaigns is not always obvious. It’s important to understand the options you have and to implement them effectively. Done well, the following strategies will help you and your company make the most of mobile marketing.

1.) Gamifying your approach.

Although consumers may no longer be impressed with gimmicky gamification, being able to engage their attention through something legitimately fun and mentally stimulating can still be a powerful technique for keeping your brand in their minds. Given that mobile is well integrated with online social networks, gamification can enable friends and family members to act as brand advocates as they bring new people to the games.

Although innovation and creativity are crucial to good gamification, there are some basic principles that you should keep in mind. A system of rewards is important because people like to know they are…

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