With video platforms becoming increasingly popular for customer support and around ⅓ of companies already leveraging a dedicated library of “how-to” videos on their website, you’re probably thinking about video in your own support workflows. Good news! To view this video please consider upgrading to a web browser that supports HTML5 Video However, that doesn’t mean that higher quality production videos shouldn’t play a role in your support funnel. Use both YouTube and your own video library There are advantages and disadvantages to using exclusively YouTube or your own video library. Hosting a repository of videos on your own website ensures that your content remains on brand—unlike on YouTube where you run the risk of your customers getting distracted or worse, seeing ads from a competitor. Directing your customers to your website also helps build reliance on your knowledge base, ensuring that your customers are getting the best possible assistance from the people who know your product best. That being said, you may want to duplicate your most popular FAQ videos and host them on YouTube, in order to assist your customers in quickly finding the answers to their most pressing questions. find your support videos include: embedding your videos directly onto your website, adding video metadata, and including transcriptions on all of your video content. To learn more pro tips on using video in support, check out our webinar, Top 5 FAQ’s About Using Video for Customer Support. How are you using video to help your support efforts?
With video platforms becoming increasingly popular for customer support and around ⅓ of companies already leveraging a dedicated library of “how-to” videos on their website, you’re probably thinking about video in your own support workflows. Good news! Whether you’re just getting started with video in support or you’re already a seasoned video expert, today we bring you three pro tips for getting the most out of your support video.
Production quality isn’t everything
High quality isn’t always necessary for effective support videos. In fact, you can create excellent tutorials and walkthroughs using simple screen-capture videos, like the one below.
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However, that doesn’t mean that higher quality production videos shouldn’t play a role in your support funnel. You might consider investing in higher-quality videos for your self-service knowledge base, as these videos will reach a larger audience and become more associated with your brand. Additionally, you can invest a little more time and energy into creating videos that answer frequent inbound questions, even if they’re just screen captures. You can store these videos in a shared library that your reps can quickly access anytime the need arises.
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