Author: Guest Post / Source: Duct Tape Marketing < All Articles As a small business owner, you have too much on your plate and not
As a small business owner, you have too much on your plate and not enough time to worry about posting engaging content on social media. It’s hard enough running your business, let alone planning the comprehensive content marketing strategy needed to keep up with your competition and get the attention of new customers online.
Never fear! Here are some quick and easy, real-time, and user-generated content ideas that busy small business owners can post in a pinch. These are the types of content we utilize at Main Street Hub on behalf of our local business customers to help them get more customers and keep them coming back.
1. Share posts from your customers
When a customer stops by and posts about your business on their personal pages, they are giving you free, user-generated content to use. For a quick post on your business’ channels, you can reshare or repost that content! Feel free to use that content on the same platform or different platforms. If a customer tags you in an Instagram post, you can share that photo on Facebook. Just grab the link on Instagram, credit the user by adding their username, say thank you, and post on Facebook!
If a customer shares a great photo of your business on Twitter, hit “Quote Tweet,” write a message letting them know you’re happy they stopped by, and add their handle. Every user-generated post is a chance for you to show your business in real time and stay top-of-mind for new and loyal customers. It’s also an excellent way to engage with your audience and start conversations.
2. Show off your product and services!
Posting photos of your interior, exterior, team, and products with a short, engaging caption really shows visitors to your page what they will find when they visit your business. You can post a photo of an employee, your product, or an event happening in real time, or use Facebook Live to broadcast what’s happening…