Video Marketing Benchmarks You Need to Know [Infographic]

So how are you using video? Recently, we spent hundreds of hours analyzing video data from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report. Check out our top findings in the infographic below. She loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. Attach Log in with or sign up with Disqus or pick a name Disqus is a discussion network Disqus never moderates or censors. These stats came from our 2017 Video in Business Benchmark Report, which you can check out here - it has a lot more detail on how these stats were developed, and who we surveyed to put the report together! https://www.vidyard.com/bus... see more 0 • Reply • Share › Twitter Facebook − + Morgan B Newall • a year ago 85% of businesses have staff producing videos? see more 0 • Reply • Share › Twitter Facebook − + Jon @ Vidyard Morgan B Newall • a year ago Hi Morgan - these stats came from the companies that we surveyed to collect the data for our benchmark report. These are businesses that are already making use of video in their marketing, sales and support efforts, so that stat reflects the number of businesses that are using video that have internal staff to create that content. see more 0 • Reply • Share › Twitter Facebook − + Vic@programarketer • a year ago Would you happen to have outsream vs instream performance benchmarks?

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This post has been updated to reflect the latest data from the 2018 Video in Business Benchmark Report.

Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot…

…as in the #1 preferred content type of the average consumer, hot.

And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance. So how are you using video? How are your videos performing? How are you doing in comparison to your peers?

Recently, we spent hundreds of hours analyzing video data from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report. So marketers like you can compare yourself to the average or even best-in-class video marketers.

Want to know how you stack up? Check out our top findings in the infographic below. Want your very own copy? Download the PDF of the Infographic.

2018 Video in Business Benchmark Report

We believe everyone should be able to benefit from this research, don’t you? Share these key stats: grab this infographic and spread it around to your teammates, your own blog, your desktop screensaver, you name it! … Okay that last one might be a bit much, but you get the point.

Kimbe MacMaster

Kimbe is the previous Manager of Content Marketing at Vidyard. She loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. She is also moderately (okay extremely) obsessed with her fluffy chow chow, Noah.

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