Tag: Data

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Good Decision Making Requires Good Data

Good Decision Making Requires Good Data

You can’t effectively manage your business without accurate data. In B2B businesses with long sales cycle the only way to assess the effectiveness of ...
Leveraging Analytics Data to Improve Your Content: A #CMWorld Twitter Chat with To Cordill

Leveraging Analytics Data to Improve Your Content: A #CMWorld Twitter Chat with To Cordill

But this gift comes with a price. We turned to Tod Cordill, proprietor of Moderno Strategies, for answers. He shared how Google Analytics can show us ...
The Plain-English Guide to Data Deduplication

The Plain-English Guide to Data Deduplication

And, since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved, time and time again. ...
7 Data-Backed Reasons Why 2019 Is The Best Year To Start Your Online Business

7 Data-Backed Reasons Why 2019 Is The Best Year To Start Your Online Business

So, is it too late to start an online business? People are consuming more content online than ever before From restaurant and hotel reviews to relatio ...
Rant Alert: Content Marketers Must Up Their Data Game

Rant Alert: Content Marketers Must Up Their Data Game

Keep in mind, the definition of data literacy was about assessment of data presentations, not about data expertise: “Data literacy is the ability to e ...
Data, Delivery and Distinctiveness: Three Ways to Drive Creativity across Content Marketing in APAC

Data, Delivery and Distinctiveness: Three Ways to Drive Creativity across Content Marketing in APAC

Digital spend will increase by almost 17% this year to reach $70bn, and this follows an impressive 18% rise last year. And the only way to effectively ...
Make sense of your data with these essential keyword segments

Make sense of your data with these essential keyword segments

Just like a smart playlist, dynamic tags automatically populate with all of the keywords that meet said criteria, such as keywords with a search volum ...
4 Ways to Improve Your Data Hygiene – Whiteboard Friday

4 Ways to Improve Your Data Hygiene – Whiteboard Friday

By filters, I'm talking about analytics here, specifically Google Analytics. So agencies, please make sure that you're filtering out your own traffic. ...
The Undeniable Power of Survey Data Backed by 5 Marketing Case Studies

The Undeniable Power of Survey Data Backed by 5 Marketing Case Studies

Many brands are already running brilliant marketing campaigns thanks to the survey data they’re collecting; here are five examples: 1. To qualify for ...
You Can Use Data to Woo Your Customers — Here Are 3 Ways How.

You Can Use Data to Woo Your Customers — Here Are 3 Ways How.

To fans, the response is always “yes.” But what makes people so devoted to a name or logo? Knowing this, marketers ought to seek to evoke warm feeling ...
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