Using Video For Internal Communication

When we think about online videos in business, we usually think about them in terms of how a company communicates its brand to the world. For example a business could choose to use video snippets for internal communications to train its staff on specific processes. Product/Company Updates One way to keep employees informed about new product releases or company updates is with video. A compelling video showcasing such a release is sure to remind everyone why their work matters. Animation If you are asking yourself whether internal communication videos should be live action or animated the answer depends on a few factors like your budget, brand style, and message you’re trying to communicate. If the purpose is to communicate aspects of a company that involve employees then live action is probably the way to go. Types of Videos To Use For Internal Communications Now that we’ve discussed the merits of both live action and animated videos, it’s time to dig into the types of videos that can be used to facilitate communication within an organization. An explainer video is a basic and powerful video (either animated or live-action) that will help you showcase your business idea in an engaging, fun and attention-grabbing way.They should speak to issues that need an explanation or perhaps even a solution. Take for example the following explainer video: Here’s a simple explanation of how to best tackle the competitive nature of online commerce. Not very practical for the globalized organizations of today if you ask me.

Source: Vidyard

When we think about online videos in business, we usually think about them in terms of how a company communicates its brand to the world. There are a lot of types of video content that we can leverage, but we usually don’t realize that they can be used for more than marketing, they are perfect for internal communications .

In this article, I’ll discuss why videos are such an important tool also for internal communications within an organization, as well as how you can go about using them correctly. I’ve broken it down into the following sections:

Why Use Videos For Internal Communications?

To begin with videos are naturally more captivating than other means of communication. A well produced video with a clear message is much more likely to grab people’s attention than an encyclopedia-like email message.

Ease of distribution

Thanks to today’s technology videos can be watched practically anywhere,at anytime. This allows organizations to circulate robust content at a moments notice. For example a business could choose to use video snippets for internal communications to train its staff on specific processes. These short snippets could then be scheduled so that they are delivered to each staff member at their most convenient time. This helps put everybody on the same page. Kind of like memos, except way more palatable.

For Events, Tradeshows, or Conference Invites

Videos can also be used to inform employees about upcoming events. For example, if your company is attending a world renowned trade show, it may be a good idea to put together a video about what the event is about and what the company is hoping to achieve by attending.

Using video puts a human touch behind the message. Including footage from previous events and getting coworkers involved in explaining the ins and outs of the event can go a long way in creating a sense of comradery.

Product/Company Updates

One way to keep employees informed about new product releases or company updates is with video. A compelling video showcasing such a release is sure to remind everyone why their work matters.