Start by making sure you own the page and have access to make edits to your business' listing. After the page is complete, your business will have a listing on Google that will appear in local searches. Target long-tail keywords. There are two main types of keywords -- general competitive keywords and long-tail keywords. If you have a limited marketing budget, it’s best to focus all of your SEO efforts on long-tail keywords. A general keyword for your business would be “dance instructor” whereas a long-tail keyword would be “salsa dance instructor in Chicago.” Both keywords are relevant to your business, but the long-tail keyword is the phrase you should be targeting. Whether a static page or an article/blog post, having a specific page for your long-tail keywords will increase the likelyhood they will rank well organically. Write fresh content. Publishing fresh content on a regular basis is a great way to improve your website’s ranking within Google’s search results. Every time new content is added to your website, Google’s web crawler will visit your site and index it.
Every business should be implementing SEO strategies in order to improve their website’s search engine rankings. But unfortunately, there are a lot of marketers and small-business owners who are not. Why? Many of them use the “it’s out of my budget” excuse to justify their decision to ignore SEO. However, SEO is more cost-effective than many other forms of marketing, including pay-per-click ads and social media marketing. And while not every business will have the budget to spend thousands every month on an SEO campaign, there are some simple things that you can do to get the most search traffic possible on a tight budget.
1. Google My Business.
Small businesses and brick-and-mortar businesses should focus on gaining local exposure instead of trying to target potential customers located throughout the country. One way to improve your business’s local SEO is by optimizing its Google My Business page, formerly known as Google Places and sometimes called a Google Map listing.
Start by making sure you own the page and have access to make edits to your business’ listing. Then move on to filling in any information that is missing on your page. Be as accurate and descriptive as possible, and don’t forget to incorporate a few keywords as well. When choosing categories to describe your business, it’s best to be specific. For example, if you are a personal injury law firm, choose “personal injury attorney” instead of simply “lawyer” or “law firm.”
Take advantage of all the fields, making sure to add your business hours, photos and as much other information as you possibly can. It only takes a few minutes to make these changes, but they can pay off in a huge way. After the page is complete, your business will have a listing on Google that will appear in local searches.
2. Target long-tail keywords.
There are two main types of keywords — general competitive keywords and long-tail keywords. If you have a limited marketing budget, it’s best to focus all of your SEO efforts on long-tail keywords.
A long-tail keyword is a phrase that is very specific to your customers’ needs. For instance, let’s say you own a small salsa dance studio in Chicago and want to attract new clients who are interested in lessons. A general keyword for your business would be “dance instructor” whereas a long-tail keyword would be “salsa dance instructor in Chicago.”
Both keywords are relevant to your business, but the long-tail keyword is the phrase you should be targeting. Why? There are…
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