From budgeting for your video project to achieving professional audio and even scaling creative video effectively, we’ve got you covered. “The standard marketing budget allots bigger budgets for top-funnel marketing content. If you don’t have these kinds of budgets yet, try partnering with your local creative arts college. This gives the creative team the ability to see where everyone stands on the project and also allows for ideas to be built upon. “Great stories involve conflict and resolution. Consulting a music supervisor and exploring a music library will help you find the perfect track for your project but also give you an understanding of quality audio that will benefit all your future works.” – Jason Cliffen, Music Supervisor, Bedtracks How Do You Maximize Your Investment by Repurposing Video Content? Understand what channels you’ll be using to share your videos and build this into your production plan. “Keeping a consistent brand across video content is challenging, but it’s a critical component to crafting a brand story. You might use your brand’s visual identity (like a logo) at the beginning and end of your product video, but a more concept-oriented video like a customer story may be more effective if you make the branding a little more subtle. Attach Log in with or sign up with Disqus or pick a name Disqus is a discussion network Disqus never moderates or censors.

Source: Vidyard

Video marketing has proven its worth time and time again. From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces.

Which is why we sought out leading video production experts and picked their brains for you. From budgeting for your video project to achieving professional audio and even scaling creative video effectively, we’ve got you covered.

So whether you’re on a snack break from the set or you’re just beginning to consider your first video, it’s time to soak in some stellar knowledge.

What Should You Expect When Budgeting for Video?

“The standard marketing budget allots bigger budgets for top-funnel marketing content. Most companies spend more on their homepage video than their client testimonials or product videos as higher funnel content typically requires a higher production value. If you’re outsourcing your content, you can budget between $10,000 and $50,000 per video. To budget accurately, make sure to ask any potential production house what their average hourly rate and minimum client rate is. If you don’t have these kinds of budgets yet, try partnering with your local creative arts college. There are thousands of young filmmakers looking for projects to practice on!” – Mike Kaney, President, RockBridge Productions

What Types of Videos Should You Produce?

“When deciding which type of video we’ll create, we consider what we’re producing for: generating awareness, helping through consideration, or aiding in the decision-making process (TOFU, MOFU and BOFU). An educational explainer video is great for improving awareness, a deeper product-focused or demo video assists in consideration, and a customer success story video is perfect for the decision-making stage.” – Amanda Maksymiw, Content Marketing Director, Fuze

What’s the Best Way to Conduct Video Brainstorming Sessions?

“When it comes to working on concepts and brainstorming videos, it is crucial to throw every option imaginable on the table. Seriously —anything goes (as long as it’s in your realm of production capabilities). This gives the creative team the ability to see where everyone stands on the project and also allows for ideas to be built upon. If you limit yourself to only working with one or two ideas, you’ll actually lengthen the brainstorming process as you deny any kind of change. As an extra plus, any additional ideas you come up with can be stored in the video idea box as they might make a great video for a future campaign.” – Blake Smith & Mat King, The Video Team, Vidyard

How Can You Pack the Biggest Punch in Video Messaging?

“In the digital age, the best stories are short–modern video viewers won’t pay attention for more than about 1 minute. Wait, a whole story in one minute? It’s easy: just make sure your script contains only one idea, not a list. And to really reel them in, give your viewer a ‘gift’ in your story’s first 5 seconds–a product benefit, a funny joke, a visual twist–and you’ll keep them to the end.” – Paul Hochman, Founder, Humongous Media Inc.

What’s the Secret to Building a Strong Video Script?

“Great stories involve conflict and resolution. There’s a villain and a hero. Sometimes that’s literal, sometimes it’s figurative or metaphorical. But every great story leverages the conflict as a means of drawing the viewer in–they care about the struggle and the victim. They lean in and root for a positive resolution. Video storytelling and filmmaking have a ton in common in that respect. Tactically, representing these elements in an effective storyboard and script are incredibly important to creating videos that resonate, engage, and convert.” – Matt Heinz, President, Heinz Marketing Inc.