Here's how to quickly position yourself as an authority that will command attention from your prospective audience before you have a laundry list of testimonials. Many entrepreneurs think that their prospects or customers deeply care about who they are. Your case should include clear, hard, indisputable research and evidence that a real problem exists in your marketplace that points to only one reasoning: that you (the expert) have the solution. When I market our webinar services, we reference third party data from the Content Marketing Institute that shows webinar marketing as one of the most effective forms of marketing, yet one of the least utilized. Like a good attorney we use these "opportunity gaps" to present our case for why we believe businesses should be utilizing webinars to generate more qualified leads and sales. Create a quick win to prove that you're worth listening to. The best webinars our clients have hosted require attendees to take some form of action during the presentation so they can get some sort of result immediately. It also resulted in converting more customers. As you start to book appointments with new leads, let them know that you'll send them the case study after your call so they have something to look forward to. If your audience believes that you truly understand their problems they will naturally seek you out for a solution.
You don’t need fancy credentials to prove you’re worth hiring.
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Launching a new business can be a daunting task and entrepreneurs need to be creative with how they stand out in their market.
Many entrepreneurs feel they need credentials, certifications or endorsements before they can get paying clients.
As someone who’s worked closely with hundreds of entrepreneurs over the past three years using webinars as the primary client-attraction vehicle, many of our clients have little to no name recognition when they get first get started.
Here’s how to quickly position yourself as an authority that will command attention from your prospective audience before you have a laundry list of testimonials.
1. Establish authority like an attorney.
Many entrepreneurs think that their prospects or customers deeply care about who they are. For the most part this simply isn’t true. Your customers are selfish. They really only care about themselves. Above all, they want to know how to solve the current problems they are experiencing right now. This single piece of intel will leverage your ability to be viewed as an instant authority when your audience sees that you truly understand their problems.
Think of your marketing like a case being presented by a prosecutor to a jury. Your case should include clear, hard, indisputable research and evidence that a real problem exists in your marketplace that points to only one reasoning: that you (the expert) have the solution.
This is called an “opportunity gap.”
When I market our webinar services, we reference third party data from the…
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