Tag: Data
How to Stop Drowning in Data and Begin Using Your Metrics Wisely
Marketing analytics is not (necessarily) science For a few years now, A/B testing has been the darling of the digital analytics scene.
A/B testing jus ...
When Data Meets Creative – How the Ball Street Network Competes with Giants like BT Sport
Home Social Video When Data Meets Creative – How the Ball Street Network Competes… Share on It’s unlikely that many football (soccer for our American ...
How to Heat Up Marketing Impact With Data-Driven Personas
That's also where too many marketers are right now in relation to crafting personas for marketing.
A customer persona is a figurative sketch of an aud ...
3 Ways to Apply Data Science to Your Social Media
Let’s see how data science can address this.
Next, you can classify the sentiment expressed by users in different conversations around your brand, or ...
Three Ways Content Marketers Can Optimize Marketing Performance with Data
Successful marketing today isn’t just about creating useful content that informs buyers, it must be even easier to find in all the right places and de ...
Digital exhaust royalty: will it solve some of Facebook and Google’s personal data usage travails?
The users’ data is being bundled and sold to marketers and the like so that they can do targeted messaging.
In fact, I would say companies like Facebo ...
Google Used Search Data to Create This Report to Help You Navigate the Holidays
Ah, the holidays.
Leveraging Google Maps data from the time surrounding last year's Thanksgiving holiday, Google compiled a report designed to help gu ...
![The Voice Search Barometer: Where Do Users Stand? [New Data]](http://www.marketinghub.today/wp-content/uploads/2018/11/the-voice-search-barometer-where-do-users-stand-new-data.jpg "The Voice Search Barometer: Where Do Users Stand? [New Data]")
The Voice Search Barometer: Where Do Users Stand? [New Data]
At this week's annual Samsung Developer Conference, there was one technology that arguably stole the spotlight: Voice.
How Many People Plan to Buy a S ...
How Data Insights Can Lead Your B2B Content Marketing Strategy
Then make sure your goals and benchmarks are included in your documented content marketing strategy.
Get started on defining your target audience(s) b ...
Brands lose their users trust due to Data Security Breaches
Data Breach occurs when the personal data of a person gets accessed by some other person also known as a hacker.
This threatening situation is possibl ...