Brands lose their users trust due to Data Security Breaches

Data Breach occurs when the personal data of a person gets accessed by some other person also known as a hacker. This threatening situation is possible in two different ways: By the hacker personally accessing the computer or network of the user and stealing the sensitive data and files. By the hacker, sitting at the comfort of his/her home and getting access to the target person’s computer data, or rather, by bypassing the network remotely and getting access to the desired data. This is one of the reasons for data breach – the data gets breached and the identity of the hackers is not known. How data breach occur? Importantly, the cyber hackers look for weaknesses or a weak link of the target person or the target company. In other ways, this is the strength that the cyber hackers get and they use this for data breaching. This is a network attack. On the other hand, social attack means tricking the employees of a particular organisation and getting all the data from him/her, like extracting information about- “How to get access to the organisation network?” This can lead to a situation wherein the employee is tricked and his/her user credentials are taken. The company’s data is hacked and the data breach is successful.